(NOTE FROM REVIEWER: I WROTE THIS REVIEW BACK IN 2000; EBAY HAS CHANGED SO MUCH IN 4 YEARS THAT SOME THINGS MAY NOT APPLY ANYMORE. FOR INSTANCE, THERE IS NO LONGER A NEED TO KNOW HTML LANGUAGE TO DRESS UP AN AD. WHAT FOLLOWS IS THE REVIEW AS WRITTEN 4 YEARS AGO.) I bought this book because I was interested in getting into ebay and it was the perfect book. Not only did it have the basic information that a beginner needs, but it is also a great reference tool for people who are seasoned (like I am now). I buy and sell on ebay and it has great tips for both buyers and sellers. It tells you the best way to bid to get an item for the lowest price. When to bid, how to know what to bid, how to outfox your competitors. I continually refer to the book when I am listing an item for sell to find out how to dress up my ads with bullet points, colored titles, and paragraphs (instead of the one paragraph that ebay allows you when you don't know HTML language). Mr. Sinclair tells you how to know what to set as the opening bid, when the best time to list an item is, and how to attract bidders. He also tells you how to deal effectively with other ebay members, inlcluding those who don't honor their bids. The book is full of inside tips that you can't find on the ebay tour online. I highly recommend the book to anyone interested in getting started with ebay, or a seasoned ebayer who would like to learn how to be a more successful buyer and/or seller. After reading this book, you can definitely do it the SMART way.