Sony Bravia W-Series KDL-40W3000 40-Inch 1080p LCD HDTV

Other products by Sony

Product Details

• Product Dimensions: 12.6 x 39.5 x 31.9 inches ; 65.2 pounds
• Shipping Weight: 66 pounds
• Shipping: Currently, item can be shipped only within the U.S.
• ASIN: B000SB7XMY
• Item model number: KDL40W3000
• Average Customer Review: 4.8 out of 5 stars  See all reviews (31 customer reviews)
• Amazon.com Sales Rank: #40,353 in Electronics (See Bestsellers in Electronics)
• Date first available at Amazon.com: October 21, 2007

Product Description

From the Manufacturer

Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.

Full HD 1080
There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution
1920 x 1080 Panel Resolution --- When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player.

10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

BRAVIA Engine EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony's famous BRAVIA Engine video processing system.

Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.

x.v.Color technology
BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.

24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

DMex - Ready (Digital Module Extender)
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.

Xross Media Bar (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.

BRAVIA Theatre Sync technology
Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate.

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

Product Description

Step into a world where high performance meets high style. Step into the world of the BRAVIA W-Series Full HD 1080p LCD TVs. Take all of the performance technology and great features from our V-Series televisions and add five more significant features ¿ x.v.Color, Deep Color, backlit remote control, a 3rd HDMI input on the side and brushed metal design. BRAVIA models push picture quality performance beyond the limitations of the current video sources. The W-series features advanced connectivity to answer this need. x.v.Color is Sony's name for the xvYCC option available in the HDMI 1.3 spec. x.v.Color greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals have and it is a perfect companion for select '07 HD camcorders. Deep Color (another HDMI v1.3 option) input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8¿bit systems and can help enhance your PlayStation¿ 3 enjoyment. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTVs.

Customer Reviews

Most Helpful Customer Reviews

63 of 63 people found the following review helpful:

5.0 out of 5 stars Plug and Play, Easy Navigation, Crisp picture, Varieties of connection, September 10, 2007

By	K. Aujong "kaujong" (Bedford, TX United States) - See all my reviews (REAL NAME)

First, I would like to say that this TV is a beauty. It's easy to setup. It took me around 10 minutes to set it up which include opening of the box, moving away all the styro foam, hauling it to the TV stand and connecting it with HDMI cables.
Second, I have Sony PSP and this TV's navigation's is very similar to the PSP. Hence, in order to navigate through the menu is a walk in the park. In addition, short cuts on the remote is good enough for me.
Third, Crisp Picture (stripe test). I almost bought Samsung LNT4065F. The Samsung has a reflective screen which makes it look really cool + it makes it look like a plasma. However, when the store showed a man with stripe shirt on the both screens, this Sony TV could show the stripe without any difficulties while the some stripes were combined into 1 stripe on the Samsung. That when I decided to pick this Sony over the Samsung. Btw, I also compared this TV with Sony KDL-40V2500. Crisp-wise, they looked the same however the picture on the KDL-40V2500 is a little darker (the contrast is 7,000 compare to 16,000 on the W3000). However despite the contrast is only 7,000 in the V2500, it passed the stripe test as well.
Fourth, Varieties of input. This TV offers quite a variety of input. I have tried the HDMI, Component, Coax all of which yield superb pics. The HDMI yielded the highest quality of picture. I tested the TV with HD cable box with component as well with HD cable box with HDMI. The one with HDMI yielded a little better picture.

In summary, KDL-40W3000 is a easy to setup, to navigate TV with a high quality picture and has a good varieties of input. Enjoy!

44 of 46 people found the following review helpful:

4.0 out of 5 stars One month so far, September 22, 2007

By	Steve (Skiing Somewhere) - See all my reviews

I've been living with my 40W series for a month so far and while I agree with the generally positive reviews posted, a few qualifications are in order.

1. The picture quality when hooked up to analog sources is worse than with an analog tv. This is true for all HDTVs, but be prepared for this. When I first set this TV up, I had it hooked to my Dish Network non-hdtv receiver and the picture quality was poor. Now I have a Dish Network 722 hidef receiver and the picture quality is excellent on the HD channels and very good on the standard channels. I also have an xbox360 with the hidef dvd player attached, picture quality is awesome on these. Just remember to set your xbox360 options to hidef output.

2. When the picture is relatively static the picture quality is awsome, however, this set like most all LCDs does not have a high refresh rate, so when there is a lot of movement on the screen you can notice a slight blurring. If this is not acceptable, go for a plasma.

3. The color pallete is outstanding, I have not seen more realistic colors on a TV. That said, you may want to fiddle with the color controls. I found the default set up to be a little over saturated color wise.

4. Appearance wise, this is the best looking tv on the market. I can't stand the glossy finish on the Samsung and other sets.

Overall a great TV.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Its a Sony alright, September 14, 2007

By	Piotr D. Sucholas "shlotsky" (Phoenix) - See all my reviews (REAL NAME)

You really get what you pay for. I looked at the cheaper and lower Sony models and the resolution at 16000 is why I chose this one. I checked Best Buy and Ciruit City and they told me they match each others prices but can't compeate with Amazon. Worth the 5 day delivery wait saved $300.