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Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books Kindle Edition

220 customer reviews

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Length: 45 pages Word Wise: Enabled Enhanced Typesetting: Enabled

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Product Details

  • File Size: 1319 KB
  • Print Length: 45 pages
  • Publication Date: January 19, 2014
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00EGRZTZY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #31,156 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews

76 of 78 people found the following review helpful By Nick Vulich on August 12, 2013
Format: Kindle Edition Verified Purchase
As a Kindle book author I can tell you Steve Scott is right on the money with many of the ideas he presents in this book.

KDP Free Days aren't what they used to be. Six months ago I consistently had 2500 to 4500 downloads for each of my book launches; today 500 to 1000 is a strong number. I'm not sure if it's a summer slowdown, or a shift in people downloading free books. Time will tell.

Scott suggests that 99 cents is the new free. That may be possible. I will agree with his theory that giving your books away for free can draw the wrong audience. Most often your one and two star reviews come from readers who down loaded the book for free. Many of these reviews start out like this, "It's not really the kind of book I normally read," or "I didn't really read the whole thing, because it wasn't what I thought it would be..."

Perhaps the best advice you can take from the book; track your sales everyday; make notes of special promos you're running or free days. This is the only way you will know what works and what doesn't.

For me, I'm not ready to give up my KDP Free Days, but I don't use them after the launch for all of my books. Free days don't seem to drive sales in the business and ecommerce categories after the initial giveaway. My history books are just the opposite. I can easily drive 100 or 200 more sales within three to four weeks of running another free promo. In the business category, 99 cent promos seem to work better to reinvigorate lagging sales.

_____________

Quick follow up two weeks after reading and reviewing this.

Based on the eBay and Kindle writing category, Kindle author's have taken Scott's advice to heart. Dozens of authors used the 99 cent price to vault their books to the top spots.
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28 of 28 people found the following review helpful By D. Fuller on August 12, 2013
Format: Kindle Edition Verified Purchase
How to Sell Kindle Books is an overcrowded field, but Steve delivers useful and tested information. His conversational style is easy to follow and an example to us all.
My one mild criticism may be wrong, but I think authors in the hyper competitive areas overestimate the marketing problem. I see plenty of older books, published without any knowledge of e-books doing really well. Finding your niche and being a genuine authority solves many problems, but we all need a jump start. Thanks Steve.
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39 of 43 people found the following review helpful By Kindle Customer on August 13, 2013
Format: Kindle Edition Verified Purchase
As a Kindle author who relies on his books as his main source of income, I have read quite a few books about Kindle marketing -- and this was definitely one of the best books I have read on ebook marketing in a long, long time.

Nowadays there are hundreds of books about ebook marketing and most of them contain the same old principles: run a blog, utilize social media, yada, yada, yada. This book was not like that. It actually has innovative, never-before-seen marketing principles that every single author should utilize.

I have read quite a few of Steve's books before and I want him to know that they're all extraordinary, but that this one was extra good -- one of the best he's ever written. Thanks Steve, you're totally the best!

I would highly, highly, recommend this book to anyone who is serious about marketing their Kindle books -- and I'm not just saying that -- this is definitely a must-have for every author!

-Mark LeGrand Messick, bestselling author of Secrets To Selling Ebooks On Amazon, Ebook Publishing Secrets, and 4016 A.D.
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19 of 20 people found the following review helpful By Jeff Napier on September 2, 2013
Format: Kindle Edition Verified Purchase
As an author with about 20 books in the Kindle market, I found this book quite useful. Being short and to the point with only about 30 pages of important content, it didn't waste my time. Being such a low price, I'm certain that what I learned here will repay my investment hundreds of times over.
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14 of 14 people found the following review helpful By Jeanette S Cates, PhD on September 1, 2013
Format: Kindle Edition Verified Purchase
If you're an author looking for strategies on pricing your book on Kindle, this is the book you need. You'll get actual examples, along with the thinking behind each strategy. And you'll walk away in record time KNOWING what to do. Required reading for all Kindle authors.
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12 of 12 people found the following review helpful By Charles W. Rolfe on August 12, 2013
Format: Kindle Edition Verified Purchase
I've often wondered about the KDP select tactic of offering my books for free to generate traffic and sales history. I also questioned the 99 cent pricing strategy. This nice little book is a case study that answered all of my questions. Thanks Steve!
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10 of 10 people found the following review helpful By Ekta Singhal on August 26, 2013
Format: Kindle Edition Verified Purchase
Steve Scott has given a must readable bible for kindle Direct Publishers before launching and pricing their kindle books. The author has given overview of both free & $0.99 strategies recently being adopted by the publishers for promotion of kindle books.Besides, the author emphasizes on tracking the kindle book business on daily bases and adopt the 5 pricing strategies (FBL,99BL,FP 99P and PF)given with case study of each strategy along with result.
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8 of 8 people found the following review helpful By Fexster on August 31, 2013
Format: Kindle Edition Verified Purchase
This booklet helped explain some options on selling eBooks - including why a free launch may not be the best option anymore.
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