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Price: $3.78 ($0.12 / Ounce)
This item, priced at $3.78 is reserved for Prime members.
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Seventh Generation Fabric Softener, Blue Eucalyptus and Lavender, 32 Fluid Ounce

4.3 out of 5 stars 74 customer reviews
| 5 answered questions
About the Product
  • Uses plant-based technology
  • Free of fragrances and latex
  • Free of petroleum based lotions
  • Hypoallergenic

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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Product Details

  • Product Dimensions: 10.6 x 4.7 x 2.7 inches
  • ASIN: B00O3GPFDO
  • Average Customer Review: 4.3 out of 5 stars 74 customer reviews
  • Amazon Best Sellers Rank: #1,187 in Prime Pantry (See Top 100 in Prime Pantry)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsA nice alternative softener
By Nancy Skiba on July 31, 2013
Scent Name: Blue Eucalyptus & Lavender Verified Purchase
I am very fond of the Seventh Generation laundry products. This blue eucalyptus & lavender one does not disappoint. I think it works as well as Downy but has a great herbal fragrance, and the scent remains on your wash after it comes out of the dryer. Excellent.
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5.0 out of 5 starsGreat fabric softener
By Miko on December 3, 2014
I buy this at Target locally. I love this product from Seventh Generation. It smells amazing and it does the job of softening. I can use it on my baby's clothing without worrying that she will be overcome by strong scents like other brands. Example: Gain. I am also allergic/sensitive to perfumes in other brands so I use it for all of our clothing. I think the reviews are for the product only.
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5.0 out of 5 starsNice a pleasure to do laundry , almost
By teri wells on April 25, 2015
Verified Purchase
I've used this before . this came in a Prime Pantry order . It's has a very very mild hint of lavender . Today's fabric softener's people buy are so overpowering with scent that I can walk down the street and know who is doing laundry today those dryer vents pumping out these horrible floral scents. Then later the same people wonder why they have allergies ! this product I bought for less than the most advertised brand at Wal Mart
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4.0 out of 5 starsPassed the 'Sensitive Skin' test!
By John Martin on July 6, 2014
Scent Name: Free & Clear
My wife has very, very sensitive skin. Her doctor instructed her not to use dryer sheets or 'regular' softeners, but she likes soft clothing. Seventh Generation fits the bill quite nicely.

It's reasonably priced for products like this. We have had great success with it and I was thrilled to see Amazon offer it - it's cheaper then the local grocery store - especially if you are a Prime member.
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3.0 out of 5 starswell... Cool...
By Graham Sawicki on July 15, 2015
Scent Name: Blue Eucalyptus & Lavender Verified Purchase
Uhmmm...
This thing, although a cool concept, stained my scrubs when poured directly onto them before running the wash maybe if it were poured into a fabric softener dispenser like most washes now come with.

And yes, I ran the load on cold and everything... And no, it wasn't the detergent.
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5.0 out of 5 starsGreat for cloth diaper inserts and towels - will not cause fluids/water to repel! Great product!
By Chrysswen on February 18, 2016
Verified Purchase
I'm a cloth diapering mom and there are only a few brands of fabric softer that can be used with the inserts of the cloth diapers. You cannot use just any fabric softener with cloth diaper inserts because they will then repel liquid and that defeats the purpose of the cloth diaper liner.

I'm not a fan of the scents of Mrs. Meyers and I searched high and low for a smell that myself and my daughter could tolerate.

The Seventh Generation Fabric softener works fabulously for my daughter's cloth diaper inserts and I also use it on our household towels. The scent is not strong and it doesn't feel as though you are rubbing your body with a scented dryer sheet.

I purchased this fabric softener at full price and am providing this review for informational purposes only. Thank you!
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5.0 out of 5 starsMy clothes however using natural products do not look as good, especially the whites or white parts of any ...
By chella on October 1, 2015
Verified Purchase
I am on a septic system, and I try to use natural products. My clothes however using natural products do not look as good, especially the whites or white parts of any material and they dont have a fresh odor which is why I purchased this item. It solved the feel and odor and its even seemed to help the water clean better and I use one of the economical washers using very little water. I love it and it will be a permanent product for me.
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5.0 out of 5 starsof course it sneaked so good, and static seemed to be reduced
By Amanda Starcher on January 24, 2016
Verified Purchase
My laundry smells divine! Of course, muy washing machine broke three loads into a twelve load process so I hadn't been able to see what it can do with denim and fleece. For what I did manage to wash the clothing was soft, of course it sneaked so good, and static seemed to be reduced.
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Most Recent Customer Reviews

3.0 out of 5 starsNothing special... was trying to get away ...

Nothing special...was trying to get away from using Downy and find something more eco friendly. But this kind did not seem to soften my laundry at all and it ran out really, really... Read more

Published 2 days ago by BacardiGirl
5.0 out of 5 starsUsed Downey's unscented but tried this (unscented) and like it even...

Switching to this...

Published 2 days ago by MakeItEZ6
5.0 out of 5 starsBest fabric softener on the market!

Clothes feel soft but don't smell like chemicals, and I know it's better for the environment than most national brands. Read more

Published 5 days ago by Kat in VA
1.0 out of 5 starsCheck local prices. This is a rip off.

Check prices. Ordering this through Amazon cost three times what I found it for in a local store. However, the product works great. Read more

Published 6 days ago by Amazon Customer
4.0 out of 5 starsseptic friendly

great if you have a septic tank. Environmentally friendly.

Published 10 days ago by teacher
2.0 out of 5 starsI usually like their products but this fabric softener just doesn't...

I usually like their products but this fabric softener just doesn't work. My clothes were full of static and the softener clumped up in the bottle.

Published 13 days ago by April
5.0 out of 5 starsFive Stars

Smells nice.

Published 1 month ago by clara
5.0 out of 5 starsFive Stars

👚👖💖

Published 1 month ago by Prime420
5.0 out of 5 starsFive Stars

My new favorite fabric softner. Leaves my stuff super soft.

Published 1 month ago by Amazon Customer
5.0 out of 5 starsA Small Amount Works Great!

A small amount of this fabric softener works as well as 1/4 to 1/2 cup of some others. Nice scent and it works great!

Published 2 months ago by Donald Nakano

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