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12 Colors: 7G Dark Soft Golden Blonde
10G Very Light Soft Golden Blonde
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7G Dark Soft Golden Blonde
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L'Oreal Paris Hair Color Excellence Age Perfect Layered-Tone Flattering Color Dye, Dark Natural Golden Blonde

3.9 out of 5 stars 96 customer reviews
| 14 answered questions
About the Product
  • An innovation for mature gray hair
  • Multi-layered color with a subtle highlighted effect
  • Zero grays, harmoniously blended roots

Frequently Bought Together

  • L'Oreal Paris Hair Color Excellence Age Perfect Layered-Tone Flattering Color Dye, Dark Natural Golden Blonde
  • +
  • Lysol Disinfecting Wipes Value Pack, Lemon and Lime Blossom, 240 Count
Total price: $17.06
Buy the selected items together



Product Details

Color: 7G Dark Soft Golden Blonde
  • Product Dimensions: 2.8 x 3.5 x 6.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B00PFEFTRA
  • UPC: 071249292891
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (96 customer reviews)
  • Amazon Best Sellers Rank: #92,877 in Beauty (See Top 100 in Beauty)

From the Manufacturer

Superior Preference Féria Excellence Crème Age Perfect Root Cover Up Preference Mousse Absolue
Choose This Brand For: Fade-defying color & shine Bold, fashion-inspired looks Maximum gray coverage Specifically Designed For Mature hair 3 Seconds to Flawless Roots Automatic & reusable haircolor
Color Result Luminous color full of tones and reflects Multi-faceted, shimmering color with 3X highlights Rich, uniform color Layered tones, skin-flattering color Quick and easy gray coverage. Fresh, brilliant, multi-tonal color
Grey Coverage Blends away gray Not recommended 100% coverage even on stubborn grays For Predominantly Gray hair 100% Up to 75%
Form Liquid Gel Liquid Gel Crème Crème Aerosol Spray Mousse
Permanency Permanent Permanent Permanent Permanent Temporary Permanent

Important Information

Safety Warning
Important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. This product contains Ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.

Ingredients
Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. DEVELOPER CREME 178914 U: AQUA/WATER/EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PENTASODIUM PENTETATE, SODIUM STANNATE, TETRASODIUM PYROPHOSPHATE, PHOSPHORIC ACID. F.I.L. # D12836/18 COLORANT CREME 1172509: AQUA/WATER/EAU, CETEARYL ALCOHOL, PROPYLENE GLYCOL, DECETH-3, LAURETH-12, AMMONIUM HYDROXIDE, OLETH-30, HEXADIMETHRINE CHLORIDE, LAURIC ACID, GLYCOL DISTEARATE, POLYQUATERNIUM-22, ETHANOLAMINE, SILICA DIMETHYL SILYLATE, CI 77891/TITANIUM DIOXIDE, 2,4-DIAMINOPHENOXYETHANOL HCl, p-AMINOPHENOL, m-AMINOPHENOL, ASCORBIC ACID, SODIUM METABISULFITE, 6-HYDROXYINDOLE, THIOGLYCERIN, TOLUENE-2,5-DIAMINE, DIMETHICONE, PENTASODIUM PENTETATE, PROLINE, PARFUM/FRAGRANCE, CARBOMER, THREONINE, RESORCINOL. F.I.L. # D167562/1 RESTORATIVE CONDITIONING TREATMENT 1087179 D: AQUA/WATER/EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM/FRAGRANCE, SODIUM PCA, TRIDECETH-6, PANTHENOL, CANDELILLA CERA/CANDELILLA WAX/CIRE DE CANDELILLA, CETRIMONIUM CHLORIDE, CHLORHEXIDINE DIHYDROCHLORIDE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, 2-OLEAMIDO-1,3- OCTADECANEDIOL, SOLUBLE COLLAGEN. F.I.L. # D52825/3 US PATENTS: 5,618,523; 5,679,357; 6,039,962

Directions
It's essential to perform a skin allergy test 48 hours before you color your hair. This is the rule even if you've previously used a haircolor product. Allergies can develop suddenly, even though you've been coloring your hair for some time. Skin allergy test instructions are included in the instructional guide inside your box of haircolor. Store between 50 F and 80 F.


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Color: 8N Medium Natural Blonde
You know those first time hair coloring horror stories that you hear about? Let me add mine to that list. This product does do a good job of covering gray, but I selected 6N, which is supposed to be Light Golden Brown, however, my hair is now dark, dark, DARK brown with an auburn tint. Not at all what I was hoping for from the color on the package. I called Loreal and was told that this Age Perfect line of hair color is supposed to be for women with mostly white or gray hair. Mine was a very light brown. I cannot change try to re color until this has grown out, according to the customer service person. She also said that I really should have used one of their regular Excellence products, not the Age Perfect. Hope this saves someone else from this experience . Never thought that I would be a brunette....
13 Comments 83 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: 8N Medium Natural Blonde
Bought this in 9n and I was pleased how well this covers gray hair and didn't drip.30 minutes I had completely covers roots healthy thick hair and compliments. This is better than a salon color or a Sallys color. Didn't dry my hair out and the conditioner adds body and shine. It's amazing and I already bought box for next month. Worth it. I recommend
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Color: 8N Medium Natural Blonde
Just finished colouring my hair using medium natural blonde 8N. It was my first time using this "age perfect" product, and I couldn't be more pleased. The colour turned out a bit darker than on the box, but I love love love the colour, and my greys are gonzo and, in their place, I see highlights. I'll definitely use this product again, even though it costs a bit more than the regular L'Oreal Excellence.
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Color: 8N Medium Natural Blonde
Horrible stuff! I have been coloring my hair for 40 years, so I am no novice. I had a really, really bad experience. Probably the most shocking and worst ever. I used the 6N Light Golden Brown. My hair WAS light golden brown and had grey roots. Wanting to refresh the brown I used it all over, as it said you could do. It turned DARK, DARK brown! I have washed it three times with stripping shampoo and once with regular shampoo. Nothing is helping and I am freaked out! I will wait a week and try blonde over it and see if the hard, dark color softens. I would not use this stuff, if you are looking for color.
2 Comments 14 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: 6N Light Soft Golden Brown Verified Purchase
Be aware: the color is NOTHING like the models on the box. I usually use haircolor in the 6 to 6.5 range, so that's why I bought this color. After a long discussion with the Loreal hotline, I used this product. The first time I felt the color was ok...a little dark but my hair felt really good after using it and my hair was very manageable. It did lighten up after a few shampoos. The second time I followed the instructions for a root touch up. I like the little brush that comes with the product for getting the tiny hairline hairs. But the product really grabbed at the ends and middle of my hair and barely at all on the grey roots. I am (prematurely) about 75% grey at the top front of my hair and maybe 40%at the back. Ive been coloring my own hair a long time. This color is not golden at all. I think its on par with a 6A, or ash brown. The problem is the lack of balance in color from root to tip. The ends look almost inky while the top looks uneven and much lighter with some greys completely uncovered. I corrected this by using the 6A Excellence then using a Frost &Tip kit to add back some highlights and tones. I don't recommend this product if you have to touch up your hair every 3 to 4 weeks as I do.
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Color: 9N Light Natural Blonde Verified Purchase
This is just the color I have been looking for, a honey blonde that leaves your hair in great condition. I hope that they never stop making this one. I used this product 2 months ago and the color is still very nice with little fading for me.
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Color: 8N Medium Natural Blonde
This product did NOT cover my gray hairs whatsoever. I used the color "6N Light Soft Golden Brown" and it did not look at all like the photo on the box. It came out VERY VERY DARK and the color affords NO shine or highlights. It also seems to have dried my hair out making it very brittle. I've tried washing it out several times but it's still so dark it doesn't even look like me anymore. I will never purchase this product again.
1 Comment 20 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Color: 8N Medium Natural Blonde
I'm surprised at the negative reviews. I think this is the best color I've ever had, both professionally done as well as out of a box! I LOVE the color (I use 9N), the shine, the highlights! The blond color looks as natural as it can on a 65 year old face! :-) It sounds like the negative reviews have more to do with choosing the wrong color. Pick another color and try again! LOVE this stuff! I came to Amazon.com to order a 6 month supply of this because I'm having a hard time finding it, and I'm afraid I'll have to switch to something else again. This is my second time coloring with this product; Even my hairdresser asked what I was using now because she loved the color! She thought that maybe I was cheating on her with someone else! But she knows if I don't have her color it, I do my own--primarily because of the time-convenience--I can do it on a moment's notice and whenever I can fit it in.
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