e-Business and e-Commerce How to Program (Paperback)

~ Harvey M. Deitel (Author), Paul J. Deitel (Author), Tem R. Nieto (Author)

Editorial Reviews

Product Description

Learn how to build winning e-Business/e-Commerce solutions, start to finish! In this 1000-page book, the best-selling authors of the How to Program Series apply their proven methodology and signature "live code" approach to teaching Web-based e-Business/e-Commerce development! You'll find nearly 100 case studies and real-life examples from the world's leading e-Business sites, plus hundreds of demonstrations and simulations covering every key component, from shopping carts to intelligent agents. Hundreds of expert tips offer invaluable insight into good programming practices, avoiding errors, maximizing performance, testing, and debugging. Whether you're building from scratch or choosing a turnkey solution, this book covers every key element: architecture, hardware, software, tools, networking, consulting -- even legal, social, and marketing issues. The accompanying CD-ROM contains all source code from the book, software from multiple vendors, plus links to hundreds of Web-based demos and developer's resources.

From the Inside Flap

Preface

Live in fragments no longer. Only connect.
Edward Morgan Forster

Welcome to the exciting world of e-business and e-commerce. This book is by an old guy and two young guys. The old guy (HMD; Massachusetts Institute of Technology 1967) has been programming and/or teaching programming for 40 years. The two young guys (PJD; MIT 1991 and TRN; MIT 1992) have each been programming and/or teaching programming for 19 years. The old guy programs and teaches from experience; the young guys do so from an inexhaustible reserve of energy. The old guy wants clarity; the young guys want performance. The old guy seeks elegance and beauty; the young guys want results. We got together to produce a book we hope you will find informative, challenging and entertaining.

E-business and e-commerce are evolving rapidly, if not explosively. This creates tremendous challenges for us as authors, for our publisher—Prentice Hall, for instructors, and for students and professional people. Why We Wrote e-Business and e-Commerce: How to Program

Dr. Harvey M. Deitel taught introductory programming courses in universities for 20 years with an emphasis on developing clearly written, well-designed programs. Much of what is taught in these courses is the basic principles of programming with an emphasis on the effective use of data types, control structures, arrays and functionalization. Our experience has been that students handle the material in this book in about the same manner as they handle it in introductory Pascal or C courses. There is one noticeable difference though: students are highly motivated by the fact that they are learning three leading-edge scripting languages (JavaScript, VBScript and Perl) and a leading-edge programming paradigm (object-based programming) that will be immediately useful to them as they leave the university environment and head into a world of e-business and e-commerce in which the Internet and the World Wide Web have a massive new prominence.

Our goal was clear: produce a textbook for introductory university-level courses in programming and business for students with little or no programming experience, yet offer the depth and the rigorous treatment of theory and practice demanded by traditional, upper-level programming and business courses in order to satisfy professionals' needs. To meet this goal, we produced a comprehensive book that patiently teaches the concepts behind a successful e-business as well as the principles of control structures, object-based programming and various markup languages (HTML, Dynamic HTML and XML) and scripting languages (JavaScript, VBScript and Perl). After mastering the material in this book, students will be well prepared to take advantage of the Internet and the Web as they take upper-level courses and venture into the rapidly changing business world.

e-Business and e-Commerce How to Program is the seventh book in the Deitel/Prentice Hall How to Program series. It is distinguished by its focus on Web-based application development (emphasized in our server-side treatment) and using it to create effective online businesses.

We have emphasized color throughout the book. The World Wide Web is a colorful, multimedia-intensive medium. It appeals to our visual and audio senses. Someday it may even appeal to our senses of touch, taste and smell as well! We suggested to our publisher, Prentice Hall, that they should publish this book in color. The use of color in this book is crucial to understanding and appreciating scores of the book's programs. From the start, the Web has been a color-intensive medium. We hope it helps you develop more appealing Web-based applications.

Many books about the Web concentrate on developing attractive Web pages. We certainly discuss that subject intensely. But more important, the key focus of this book is really Web-based applications development focused on building e-businesses. Our audiences want to build real-world, industrial-strength, Web-based e-businesses. These audiences care about good looking Web pages. But they also care about client/server systems, databases, distributed computing, etc. In the world of business, success depends on both marketing and reliability.

Many books about the Web are reference manuals with exhaustive listings of features. That is not our style. We concentrate on creating real applications. We provide the live-code examples on the CD accompanying this book so that you can run the applications and see and hear for yourself the multimedia outputs. One of the most exciting features of this text is an introduction to Macromedia's Flash—a cutting-edge multimedia technology for developing Web-based applications. It allows the user to develop interactive animated movies at a fraction of the size of traditional media file types. A Flash movie can be embedded into a Web site or run as a stand-alone program. You will learn how to make Flash movies with sound and interactive features that can be incorporated into your e-business Web sites.

The Web is an artist's paradise. Your creativity is your only limitation, but the Web contains so many tools and mechanisms to leverage your abilities that even if you are not artistically inclined, you can still create stunning outputs. Our goal is to help you master these tools and mechanisms so that you can maximize your creativity and development capabilities.

We are excited about the enormous range of possibilities the Internet and the Web offer. We performed extensive research for this book and located hundreds of Internet and Web resources (which we provide as live links on the CD-ROM that accompanies this book) to help you learn about building e-businesses. These links include general information, tutorials and demonstrations. Many of the demos are fun to try such as the E*TRADE investing game in which you can win cash prizes for participating in the demo. The resources also point you to lots of free stuff on the Internet.

This book is appropriate for students and professional people who wish to start their own ebusinesses. Many of the Internet and Web resources we include point you to turnkey solutions (some for a fee and some free) for creating e-businesses. You will also be able to use the programming technologies presented here to create e-businesses yourself (you will also need to connect with a bank and use an industrial-strength database system). Please read the tour of the book in Chapter 1 to familiarize yourself with the technologies we present for building real e-business and e; commerce applications.

We have worked hard to create hundreds of useful live-code examples to help you master Internet and Web programming quickly and effectively. All of the code examples are on the accompanying disk and are available for free download from our Web sites:

deitel prenhall/deitel

We cover in depth Microsoft's Dynamic HTML as a means of adding "dynamic content" to World-Wide-Web pages. Instead of creating Web pages with only text and static graphics, we use Dynamic HTML to make Web pages "come alive" with audios, videos, animations, interactivity and three-dimensional imaging. Dynamic HTML's features are precisely what businesses and organizations need to meet today's information processing requirements. Teaching Approach

E-Business and e-Commerce How to Program contains a rich collection of examples, exercises, and projects drawn from many fields to provide the student with a chance to solve interesting real-world problems. The book concentrates on the principles of good software engineering and stresses program clarity. We avoid arcane terminology and syntax specifications in favor of teaching by example. The book is written by educators who spend most of their time writing about, and teaching, edge-of-the-practice programming topics in industry classrooms worldwide for Deitel & Associates, Inc. The text emphasizes good pedagogy.

Live-Code Teaching Approach
The book is loaded with hundreds of live-code examples. This is the focus of the way we teach and write about programming, and the focus of each of our multimedia Cyber Classrooms as well. Each new concept is presented in the context of a complete, working program immediately followed by one or more windows showing the program's input/output dialog. We call this style of teaching and writing our live-code approach. We use programming languages to teach programming languages. Reading these programs is much like entering and running them on a computer.

E-Business and e-Commerce How to Program first explains cutting-edge technologies and business models that are changing the way commerce is conducted, then shows how to create ebusiness Web sites starting with HTML programming, then rapidly proceeding to programming in JavaScript, Microsoft's Dynamic HTML, VBScript, Perl and XML. Students really want to "cut to the chase." There is great stuff to be done in all these languages, so let's get right to it! Web programming is not trivial by any means, but it's fun and students can see immediate results. Students can get graphical, animat

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Product Details

• Paperback: 1254 pages
• Publisher: Prentice Hall (September 7, 2000)
• Language: English
• ISBN-10: 013028419X
• ISBN-13: 978-0130284198
• Product Dimensions: 9.1 x 6.9 x 1.6 inches
• Shipping Weight: 4 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #689,640 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

43 of 50 people found the following review helpful:

2.0 out of 5 stars Expensive for what you get, January 29, 2002

By	Davin Lafon (Oklahoma) - See all my reviews

I don't understand the good reviews this book got. I was excited about this book and thought I scored a hit when I found it at my library. What a dud! If you are going to start an e-business, you need to find a place to host your site. NOT COVERED! You should expect a book this expensive to point out what to look for in a hosting site, tip you off to bad deals on hosting, expectations on pricing, pricing structures, etc. How on earth can you set up a site without this information? Will you have physical access to your server (should you)? or will you simply upload from a distance? What about hackers? Do you protect the site or do they protect. Is it possible to go it alone (i.e. host the site at your business with a T1 line)? What's involved with going it alone? How do you get a T1 line to your business? None of these things are covered. And the biggie most people want--Credit Card transactions. Not much here either. Cursory information you can glean off the web. There's some information on what happens to the data during a credit card transaction (reads like a TIME-LIFE book), but again, no information on how to choose a Merchant provider, or what to look for in such providers. CyberCash and a few big name players are listed with their web addresses, but you can get this info on the web yourself. Just try, as a startup, to sign on with cybercash. The fees will be outrageous. No ratios as to cost/cc transactions in line with your business is discussed, just dry reporting on how others do it. You come away saying to yourself, ok so that's what's going on (in a very general way), but there's nothing to tell you how to do it yourself. No guides whatsoever. No example business plan, nothing. There are some nice chapters on XML, DynamicHTML, ASP etc., but you can get this in more depth in other books and still pay less than this book. There are some really stupid things in here too. Like a history of computers? What the ... is this doing in here? An introduction to Internet Explorer? If you need an introduction to IE, you shouldn't be thinking about e-commerce yet. Marketing info and business info is provided to the level that you'd understand what people were talking about if you joined a firm that needed to do this. But you would not be in any position to actually do marketing, or e-business. If you read this book cover to cover you will come away with a lot of information, but still be unable to do e-business, e-commerce, or even run a busy website. Boy am I glad I didn't buy this book.

13 of 13 people found the following review helpful:

5.0 out of 5 stars E-commerce programming fully explained., October 5, 2000

By	David Zolzer (Natchitoches, LA USA) - See all my reviews

This is another excellent example of a Deitel & Deitel book. Following their easy to understand books on Visual Basic and C++, this book provides comprehensive coverage on creating a e-business or e-commerce web site. It is written in a clear and easily understood manner and filled with easy to understand examples. The provides a good understanding of the Internet and e-commerce business models and issues before moving into the technical aspect of creating a site. It provides excellent coverage of HTML, JavaScript/JScript, Dynamic HTML and cascading style sheets, Active Server Pages, and XML. This is an excellent resource for both the practioner and as a textbook in a beginning or advanced web development course. An excellent book!

13 of 14 people found the following review helpful:

5.0 out of 5 stars Great web dev book, and not just for e-commerce, October 16, 2000

By A Customer

I was looking for a book that provides a comprehensive overview of various web technologies and how they relate to each other. This book is it. It might be a little pricey, but is well worth the cost considering that you would probably need to buy 4-5 books (especially the Wrox books) to get the same coverage as this book does. The examples are concise and to the point. I especially like the color coding of the HTML examples which makes them so much more readable. If you're a beginner in web development, save yourself some money and buy this book.