e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results (Hardcover)

by Anita Rosen (Author)
Key Phrases: course creators, asynchronous training, Case Study, Effective Course, United States (more...)

Editorial Reviews

Product Description
" When executed well, e-learning is a powerful way for organizations to save money while providing the kind of up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they-re spending a huge amount of money for less return than they had hoped. In e-Learning 2.0, Anita Rosen explains what works and what doesn-t, offering businesses a best-practices guide for making their investment pay off. Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation who have made the most of e-learning, Rosen shows companies how to: define an e-learning strategy - identify the best technologies and processes to effectively implement an e-learning strategy - manage large, complicated, or new e-learning initiatives - get buy-in from trainers, managers and learners - measure and evaluate training - calculate an ROI Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank. " --This text refers to the Kindle Edition edition.

Book Description

When executed well, e-learning is a powerful way for organizations to save money while providing the kind of up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they’re spending a huge amount of money for less return than they had hoped. In e-Learning 2.0, Anita Rosen explains what works and what doesn’t, offering businesses a best-practices guide for making their investment pay off. Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation who have made the most of e-learning, Rosen shows companies how to:

define an e-learning strategy • identify the best technologies and processes to effectively implement an e-learning strategy • manage large, complicated, or new e-learning initiatives • get buy-in from trainers, managers and learners • measure and evaluate training • calculate an ROI

Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

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Product Details

• Hardcover: 256 pages
• Publisher: AMACOM (January 7, 2009)
• Language: English
• ISBN-10: 0814410731
• ISBN-13: 978-0814410738
• Product Dimensions: 9.1 x 5.9 x 1.2 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #133,430 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great information, February 17, 2009

By	Isabelle (California) - See all my reviews

Had I Read Anita Rosen's book years ago, I would have saved my organization a lot of money and myself a lot of time.

My big walk away is that I spend too much time focusing on technologies instead of figuring out what my goals are and aligning my goals to my stakeholder's goals. Sure, I recognize the importance of working with my SMEs. I just did not write my goals and their goals down in a way that was measurable and actionable.

Rosen, has done a great job explaining that when you create an effective e-Learning course strategy you can use it to keep your project focused and get corporate buy-in. She made the technology section interesting and engaging without being overly technological. I found it helpful that she explains each of the technologies, highlights what works for e-Learning and what doesn't work. Then she discusses how by staying focused on your goals you can use technology to achieve your goals. What really brought things home for me was her use of real life case studies that highlight what some companies have done to successfully implement their e-Learning projects.

1 of 1 people found the following review helpful:

5.0 out of 5 stars E-Learning 2.0, February 13, 2009

By	John L. Manzella (E. Amherst, NY USA) - See all my reviews (REAL NAME)

In this wide-ranging exploration of how to use new technologies to make training work over the web, Anita Rosen looks at basic business principles and new technologies and discusses how they can be applied to e-Learning. It's obvious she comes from a management and project management background, has created many business plans, and given many management presentations. She uses her management eye to provide focused recommendations of how to set goals, create an ROI and get buy in. She applies these concepts to the specific needs of eLearning.

What I found really helpful was when she explained that you can't create an effective classroom experience online, so don't bother trying. It's much better to create a good web experience. Then she explains, in a real nut-and-bolts way, what a good web experience looks like and how to effectively create it. Best of all she backs it up with real field tests performed at real companies.

All in all, it's a fast paced, interesting read that explains business and technology without getting preachy or to techy.

4.0 out of 5 stars This book cuts through the list of what's possible via eLearning & highlights tools & techniques that have proven successful, June 4, 2009

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I liked this book. Maybe because I am a fan of the Internet being used as a teaching tool. Maybe it is because I see so much potential the Internet has to offer for people who want to sell information and run infopreneur companies. Maybe it is because I thought the book was well organized and fairly well written. Yes, there were lots of typos, misspellings, & grammar errors - and it would have been nice if the publisher's editors could have cleaned much of that up. But the substance and content of the book is wonderful.

The author says she wrote this book not to list the different options that are available for use on the Internet to provide company training programs, school courses, consultants' seminars & workshops, and other tutorial and coaching services. This book was written in order to cut through the long list of what is possible and to highlight the tools and techniques that have thus far proven to be successful.

I liked the way the author organized her chapters. Each chapter started with a sidebar that told us what we'd learn by reading the chapter. And at the end of each chapter there was a meaningful checklist that summarized what the chapter was all about. By reading the chapter intros and checklists first it was a breeze flying through the book from cover to cover. As a result, the typos did not bother me all that much. 4 stars!