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eBay Business All-in-One Desk Reference For Dummies (For Dummies (Computers)) Paperback – May 6, 2006


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Product Details

  • Series: For Dummies (Computers)
  • Paperback: 864 pages
  • Publisher: For Dummies (May 6, 2006)
  • Language: English
  • ISBN-10: 0764584383
  • ISBN-13: 978-0764584381
  • Product Dimensions: 9.2 x 7.4 x 1.9 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #1,322,870 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

9 books in 1— your key to a successful eBay business!

Your one-stop guide to using eBay tools, managing inventory, and selling like a pro

Why are some eBay businesses booming while others bomb? Marsha Collier knows the answers, and she's packaged them neatly in these self-contained minibooks that cover every facet of running a successful eBay business. Your business will blossom with her expert advice on choosing the right things to sell, presenting and promoting your items, shipshape shipping, and even handling the legal stuff.

Discover how to

  • Find deals on essential computer equipment
  • Communicate with buyers effectively
  • Locate the best merchandise to sell
  • Take great auction photos
  • Open an eBay store
  • Make shipping profitable

About the Author

Marsha Collier spends most of her time on something related to eBay. She’s a charter-member eBay PowerSeller as well as one of the original instructors for eBay University. As a columnist, an author of four best-selling books on eBay, a television and radio expert, and a lecturer, she shares her knowledge of eBay with millions of online shoppers. Thousands of eBay fans also visit her Web site, www.coolebaytools.com, to get Marsha’s latest insights on e-commerce.

More About the Author

In 1998 Marsha created the first edition of eBay For Dummies, then, followed up the success of the first book with a second book targeting individuals interested in making e-commerce their full time profession, Starting an eBay Business For Dummies. That book became an instant nationwide hit, making several notable Best Seller lists. Since then, Marsha has updated each of her books and published many more.

Marsha Collier's name crops up a lot in the same breath as e-commerce and customer service. No surprise there. She's the author of eBay For Dummies, eBay Business All-In-One Desk Reference for Dummies plus many other related, best-selling titles. She's sold over a million books and been on the Business Week Best Seller list and has published more than 35 books in the Wiley "For Dummies" series. (List of books in print below).

Her latest books, 'Social Media Commerce For Dummies' and 'The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More' gives businesses insight into how to use Social Media to build customer relations and bottom line.

Her e-commerce advice has appeared in publications such as Martha Stewart Living and Reader's Digest, and don't be surprised if you've seen her on television - as a guest on The View or the Today Show and in her own PBS special, Making Your Fortune Online.

She is a popular keynote speaker, inspiring online sellers to success, the lead instructor at eBay University, speaks at conferences worldwide, and runs a successful online business - so is she an internet fanatic? Well, let's just say she's on a mission: educating current and future online sellers.

Very active in social media, Marsha uses her years of experience to instruct online citizens on selling and marketing. She was named one of the top twenty iCitizens by Kelly Mooney in her book, "The Open Brand." She is also listed in:

Forbes Top 10 Women Social Media Influencers
Forbes Top 50 Social Media Power Influencers
30 Best Female Bloggers
Small Business Book Awards: Startup Book Category, Starting an eBay Business For Dummies
The 100 Most Powerful Women On Twitter
PeerIndex #1 Customer Experience Online Influencers
Top 25 Most Influential in Customer Service: MindTouch
140 Characters Conference 2009 NOW Award Winner
One of Top 10 LA Tech & Twitter Voices in the Los Angeles Tech Scene by Ranker

Marsha currently resides in Los Angeles, CA. She can be reached via her Web site, www.marshacollier.com.

Customer Reviews

4.4 out of 5 stars
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It is very informative and easy to read.
Jacqueline Diaz
I think it is a great book and find doing all the reading well worth finding those "gems" of information that can make a difference in working on eBay.
Janey
Have made a quick scan of the book and have read a couple of chapters of immediate interest.
PCMarv

Most Helpful Customer Reviews

147 of 153 people found the following review helpful By John Matlock on June 5, 2005
Format: Paperback
There are now something like a half million people making a living from selling things using eBay. In this one book Ms. Collier attemts to tell everything there is about settin yourself up in such a business. It's about as complete a book on the subject that could be written.

My first advice is: "Before you sell, go buy some things." She talks about finding things to buy using eBay's various search tools. She also gives out some of the little secrets such as searching on mispellings. For instance searching for "motherboard" right now finds 5328 entries. Leaving out the "a" and searching for "motherbord" finds five entries that aren't getting much action. One "motherbord" has two bids, one penny and six pennies.

After that you're ready to sell things. This book is mostly on selling thing (check your spelling). And every aspect from signing up as a seller to getting payment (Paypal and other), to setting up your own store is included.

The section on getting products to sell is as good as you could expect in a general book, but you're going to have to work this out yourself as you will need to specialize in something. What that specialty is doesn't much matter, but you've got to find some little niche of your own. That's got to include what will sell and where to get more at a good price. Don't get me wrong, her comments aren't incorrect, just generalized.
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54 of 57 people found the following review helpful By Janey on February 1, 2006
Format: Paperback
This is a very comprehensive book. Much of the information you will already know if you have bought on eBay. Although it is a large volume, it will answer all your questions and give pieces of information you would not have thought of or give multiple choices to chose from. I think it is a great book and find doing all the reading well worth finding those "gems" of information that can make a difference in working on eBay. The more time put into the checking (whether a buyer, seller, looking for an item, etc.) the more successful an eBay business will be. A successful business is never done overnight and the author obviously didn't become successful without having done her homework and expended the effort to make it work.
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28 of 30 people found the following review helpful By Spunkychk on February 13, 2007
Format: Paperback
If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.

CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
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19 of 21 people found the following review helpful By Michael K. Smith TOP 500 REVIEWER on March 27, 2007
Format: Paperback
This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.
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8 of 9 people found the following review helpful By Makalia Boone on February 27, 2009
Format: Paperback
This is a really big book. Lots of great info on everything from how the "pros" sell on Ebay, to finding merchandise to sell, to shipping your stuff, to how auctions are best presented, to becoming a powerseller.

I got some really good info on "tools" I can use to make my auctions run more smoothly. Automation software that takes away a lot of the legwork I was having to do. That was very helpful and a real time saver.

There is some good stuff on finding hot niches to sell to, but for that, I recommend Quit Your Job (and Never Go Back) - How to Create, Start, & Market an Online Business for Under $500 in 30 Days or Less, which goes a little bit deeper into the subject and helps you work through the process in a "workbook" format. The right product is essential to success, so definitely check this one out.

For automation and making auctions easy though, this Dummies guide can't be beat. Tons of great info in this thing. In fact, a bit too much, if you ask me. I would have liked to see this divided into more specific topics, getting really deep with each one. For an overview though, it's wonderful. At the least, you'll discover what you want to read more about.
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