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The eBay Myth-Bu$ter: Turn 199 Misconceptions Into Money! (For Dummies Series)
 
 
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The eBay Myth-Bu$ter: Turn 199 Misconceptions Into Money! (For Dummies Series) [Paperback]

David D. Busch (Author)
4.7 out of 5 stars  See all reviews (9 customer reviews)


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Book Description

0764576127 978-0764576126 September 24, 2004 1
  • This groundbreaking book shatters such common beliefs as the highest bid determines the final price, Sunday night is the best time to end auctions, and more
  • Pioneer eBay seller David Busch shows buyers how to find bargains through misspelled words, items that are incorrectly categorized, and other "hidden auctions"
  • Packed with unpublished secrets for eBay success, this book provides the real story behind each myth and supplies proven success techniques
  • Explains how multiple accounts can benefit sellers, where to find truly free shipping, and how to identify items that will produce the highest profit
  • The author shares his imaginative solutions that have resulted in thousands of profitable eBay transactions


Editorial Reviews

Review

“…an eye-opening expose of the world’s most popular auction site…” (PC Utilities, no 56)

From the Back Cover

Everything you know about eBay is wrong

Well, perhaps not everything. But like an urban legend, conventional eBay wisdom has gained credibility simply by being retold so often. It has crystallized into a code perceived to be inviolable. At last, an eBay veteran who also understands marketing techniques explodes 199 of these myths and shows you how to use them to your advantage. You’ll learn how each myth started, what the reality is, and most important, how you can use that knowledge to gain an edge over other eBayers who still slavishly serve the "myth"conceptions.

  • Sunday night is NOT necessarily the best time to close an auction
  • The highest bid is NOT automatically the winner
  • It DOESN’T necessarily cost more to ship to APO addresses
  • Sellers are NOT required to ship within seven days of payment
  • If eBay cancels your account, you should NOT try to create a new one
  • It is NOT essential to register a credit card and bank account number to sell on eBay
  • You CAN find bargains for resale on eBay
  • Selling items for a penny is NOT a smart way to build feedback
  • You CAN have multiple selling accounts, and maybe you should
  • Sniping is NOT a sure way to win an auction

Product Details

  • Paperback: 288 pages
  • Publisher: Wiley; 1 edition (September 24, 2004)
  • Language: English
  • ISBN-10: 0764576127
  • ISBN-13: 978-0764576126
  • Product Dimensions: 9.4 x 6.2 x 0.7 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,604,913 in Books (See Top 100 in Books)

More About the Author

With nearly 1.5 million books in print, David D. Busch is the world's #1 selling author of camera-specific guidebooks, and the originator of popular series like David Busch's Pro Secrets, David Busch's Compact Field Guides, David Busch's Guides to Digital SLR Photography, and David Busch's Quick Snap Guides.

Most of his hugely successful books for Nikon, Canon, Sony, Pentax, Olympus, and Panasonic digital cameras are the top-selling guidebooks for their respective camera models. His advice has been featured on NPR's "All Tech Considered."

Busch's dozens of other books devoted to digital photography include David Busch's Digital Infrared Pro Secrets and Mastering Digital SLR Photography. As a roving photojournalist for more than 20 years, he has illustrated his books, magazine articles, and newspaper reports with award-winning images. Busch has operated his own commercial studio, suffocated in formal dress while shooting weddings-for-hire, and shot sports for a daily newspaper and upstate New York college. His photographs and articles have been published in magazines as diverse as PhotoGraphic, Popular Photography & Imaging, The Rangefinder, The Professional Photographer, and hundreds of other publications. He's also reviewed digital cameras for CNet Networks and Computer Shopper.

As a writer, photographer, and contributing editor for ten magazines, he has more than 130 books and 2500 articles to his credit. A PR consultant for Eastman Kodak Company's photography divisions for nearly 20 years, Busch has published photography articles under his by-line in Popular Photography & Imaging, PhotoGraphic, The Rangefinder, The Professional Photographer and other photo magazines. His photos have appeared on the covers of magazines, and in both print and television advertising.

The graduate of Kent State University operated his own photo studio and was a principal in CCS/PR, Inc., one of the largest public relations firms based in San Diego, working on press conferences, press kits, media tours, and sponsored photo trade magazine articles. In addition to Kodak, CCS photography clients included Hewlett-Packard. He sold his interest in CCS in 1992 to become a full-time author, photographer, and reporter.

Since then, Busch has become one of the leading photojournalist/authors in the United States. He has had as many as five books appear simultaneously in the Amazon.com Top 25 Digital Photography Books, and when Michael Carr of About.com named the top five digital photography books for beginners, the #1 and #2 choices were his Digital Photography All-in-One Desk Reference for Dummies and Mastering Digital Photography. Several of his digital imaging books have sold in excess of 50,000 copies.

Busch was a featured guest speaking on digital photography on Toronto's Breakfast Television show in 2005, was the keynote speaker at the Dayton Computerfest, and has been a call-in guest for 22 different radio shows nationally and in major markets, including WTOP-AM (Washington), KYW-AM (Philadelphia), USA Network (Daybreak USA), WPHM-AM (Detroit), KMJE-FM (Sacramento), CJAD-AM (Montreal), WBIX-AM (Boston), ABC Radio Network (Jonathan & Mary Show).

His work has been translated into Arabic, Spanish, Chinese, Japanese, Portuguese, Bulgarian, German, Italian, French, and other languages. his web site is http://www.dbusch.com.

 

Customer Reviews

9 Reviews
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4 star:
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3 star:    (0)
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Average Customer Review
4.7 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

38 of 39 people found the following review helpful:
5.0 out of 5 stars Quite a Useful Tool, November 6, 2004
Amazon Verified Purchase(What's this?)
This review is from: The eBay Myth-Bu$ter: Turn 199 Misconceptions Into Money! (For Dummies Series) (Paperback)
eBay becomes more complex each day.
David Busch has put together useful information about this challenging oportunity. He bases it on his own experience.
I bought the book and am glad I did. I would recommend purchasing several works on eBay to get a complete picture. This book is worth being one of them. It is easy reading and gives answers to many questions plus offering good ideas.
There are so many misconceptions as to what is allowed, right or proper on eBay. David makes a good dent in correcting many misconceptions.
For example, his thoughts on the rating system are valuable. Also, useful is his observation that fighting over problems often ends up being a waste of time. Better to learn and go on.
From his comments David seems to be a true modern entrepreneur; he is able to look at common things/ideas in new ways. Pretty good!
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40 of 42 people found the following review helpful:
5.0 out of 5 stars Excellent Book Learnt Stuff I Can Apply to Buying / Selling, November 23, 2004
Amazon Verified Purchase(What's this?)
This review is from: The eBay Myth-Bu$ter: Turn 199 Misconceptions Into Money! (For Dummies Series) (Paperback)
This book is very useful. The best coverage for me:

- ebay scams (in particular bid rigging - shilling)
- interpretation of feedback (in particular assessing the likely risk to you).
- auction timing
- presenting information
- legitimate use of multiple IDs

The information on sourcing is more up for debate. Some of the comments are overstated (e.g. bargains hard to find at yard sells). In general sellers are more knowledgeable, as they are on ebay. However, many people selling through ebay or garage sells are doing so to rid themselves of items. There are some people who run "weekly" sells that sacrifice volume for profit. The author is spot on in his comments about dumpster diving though (if anything legal, health and security risks are understated in the current climate).

Like the ebay hacks book, some of the information wont be new to most ebayer's. It is mostly original and well worth reading. It's not very technical in style and should be of benefit to new ebayers and old hands.

I learnt alot. This book should pay for itself, this is the best test, for me, of any eBay book.
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19 of 19 people found the following review helpful:
5.0 out of 5 stars Incredibly useful and concise, April 6, 2006
By 
Lynn (Tampa, FL) - See all my reviews
This review is from: The eBay Myth-Bu$ter: Turn 199 Misconceptions Into Money! (For Dummies Series) (Paperback)
I have been a buyer on ebay for a couple of years and would like to get started selling. Due to a combination of procrastination and lack of confidence I have not yet taken the leap. Well, now I have the confidence to try. All of my lingering questions were answered by this book. It doesn't walk you through getting started, that would be a waste since that info is available from so many other sources. But it does address things like determining when to start and finish an auction, how long to set the auction for, when to use Buy it Now or set reserve prices, etc.

The author has a really great writing style- not cutesy or gimmicky and very readable. (I read the book in one day- I should have been sleeping, but I couldn't put it down.) He gives great examples of different scenarios that help the reader to be better able apply the information. He tells us his opinion and the opinions of others- he does not bash ebay or paypal but he does give honest observations of some of their practices and services -whether good or bad or simply necessary. I have read alot of informational type books on various subjects lately and reading this one was a really refreshing change of pace. Mr. Busch wrote with confidence but there was nothing self-congratulatory about his style at all- he was even charmingly self-deprecating at times (but not cutesy- I hate that!) The book has very straight forward advice and doesn't waste time trying to hype one way of doing things over another.

Mr. Busch's personal business style is also very appealing and one that I would be happy to emulate. As a buyer, I wish more sellers would follow his example. As a buyer I have often wondered if it was really necessary to put all of those terms and conditions and warnings in the auction- I thought there must just be a ton of bad buyers out there to warrant such practice- but now I know differently. I also find it extremely annoying when I encounter animation or overly busy backgrounds and - worst of all- sound and music when I view an auction.

This book would be great for anyone- there are great tips for buyers- a couple that I will definitely put into use. I would recommend that a person get a little bit of experience on ebay as a buyer before reading this book- then you will really know what is being described and it will have more meaning because you can apply it to your own experiences. A few transactions would really be all it takes. But definitely get this book!!
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Inside This Book (learn more)
First Sentence:
After you've won an auction, all you need to do is make payment and collect your prize, right? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most deadly myths, compelling auctions, blocked bidder list, auction text, free listing day, dishonest bidder, opening bid price, bid shielding, false contact information, auction title, auction page, leaving feedback, feedback percentage, auction description, shill bidding, seen sellers, most bidders, final value fees, seen auctions, feedback record, listing days, bad feedback, plastic peanuts, listing fees, auction listing
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Priority Mail, The Most Deadly Myths, United States, Social Security, Free Listing Days, Twenty-Two Myths About Basic Selling Techniques, Dutch Auction, End of Auction, The Most Uncommon Ways, Photo School, Avoid Flunking, Myths About Buying, Seventeen Mythconceptions About Feedback, Successfully Conclude Your Sale, Thirteen Ways, Twenty Ways, Deadliest Sins, First Class, Seller Protection Policy, Money Market Fund, Square Trade, New York, Zip Code, Ask Seller, Shipping Calculator
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