eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business [Paperback]

Scot Wingo (Author)

Editorial Reviews

From Publishers Weekly

There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site’s sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it’s for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo’s five P’s for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There’s lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Publisher

The savvy business book for established eBay sellers who want to break through to the next profit tier!

For many, eBay is an entrepreneur’s dream: The opportunity to be your own boss, set up your own shingle on the Internet, and retire early. In fact, eBay says that more than 430,000 sellers make a living off eBay. eBay® Strategies: 10 Proven Methods to Maximize Your eBay Business is for eBay businesspeople looking for the information and tools to help you scale your eBay business and achieve your goals (and your dreams) while surviving the very competitive nature of eBay.

Whether you are just getting started selling on eBay or have been at it for years, the concepts presented in this book will help you maximize your success. If you’re not selling on eBay today, this book will save you literally months of missteps and will serve as an invaluable future reference as you encounter new challenges to growth. Even if you don’t aspire to have a million-dollar eBay business, this book gives you the proven strategies you need to sell more with less effort and improve the health of your current business.

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Product Details

• Paperback: 336 pages
• Publisher: Prentice Hall; 1 edition (August 20, 2004)
• Language: English
• ISBN-10: 0321256166
• ISBN-13: 978-0321256164
• Product Dimensions: 9.1 x 6.5 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #981,348 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

106 of 108 people found the following review helpful:

4.0 out of 5 stars One of the better eBay books, April 1, 2005

By 

M. Chabot (USA) - See all my reviews
(REAL NAME)   

This review is from: eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business (Paperback)

This book targets people looking to make a full-time living selling on eBay. It is not targeted at buyers or infrequent sellers. The book does a good job of presenting information and it has a number of great tips that will benefit any seller. Infrequent sellers will have to wade through a lot of business strategy text to uncover the most valuable tips. Overall, it was one of the better eBay books I read.

After reading the top eBay books, below are my recommendations:
---Beginner with eBay and computers---
1. The Official eBay Bible

---eBay Seller---
1. Sell it on eBay
2. eBay Hacks

---Full-Time eBay Business (not for the casual seller)---
1. eBay Strategies
2. eBay Business the Smart Way

61 of 63 people found the following review helpful:

5.0 out of 5 stars A jewel (mostly) for the eBay-centered entrepreneur, August 7, 2004

By 

Manny Hernandez "@askmanny" (Bay Area, CA) - See all my reviews
(HALL OF FAME REVIEWER)   

This review is from: eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business (Paperback)

"eBay Strategies" is a book whose time has come. Scot Wingo, the author, is very successful in providing a strategic framework to build a solid eBay-centered business.

Although it is not difficult to see how the book can translate into a promotional tool for the author's services in the long run (which I don't see a problem with, either), it does not come across as a "salespitch" book. This is a very logical and thought out book with thorough and insightful examples that anyone who's selling anything on eBay could find useful. However, it is mostly meant to help people with enough items being put for sale on eBay and entrepreneurs who base their sales operations on eBay.

The only issue I had with the book was the sometimes excessive use of acronyms that keeps you going back to remember their meaning, but after a while, you get used to it (obviously too, after a while of applying his framework, it becomes second nature!)

All in all, this is one of the best books on selling over eBay I've run into in a good while. As someone who has been selling (and buying) on eBay for over three years now, I highly recommend it, mostly for eBay-centered entrepreneurs: there was almost not a single chapter in it where I could not learn something.

33 of 34 people found the following review helpful:

3.0 out of 5 stars When all else fails, make up an acronym, June 4, 2005

By 

Christina Paul (Anamosa, IA USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: eBay™ Strategies: 10 Proven Methods to Maximize Your eBay Business (Paperback)

It is a very good book as far as basic advice toward running an ebay business goes, but the book gets very confusing for non-marketing types who don't use acronyms and buzz words in an e-business setting. It's a good thing I was a business development manager and project administrator for a dot com before reading this book, otherwise I would not have gotten very much out of it. This is mainly because it is just not geared toward the majority of eBay members and store members. It really is meant for those whose goal it is to be Power Sellers on eBay and at the top of their category.

This book has a very definite corporate feel to it with lots of bar graphs and charts and figures and strategies. If you want to kick all the competition out of your way, then this is the book for you. If you have more modest goals, it still is a good read, but it could have been done better.

The Five P's for having a successful business on eBay: Product, Placement, Performance, Price and Promotion definitely are worth remembering. Otherwise, the number crunching and acronyms are a definite distraction to what might have been a decent eBay book.