eBay Your Business [Paperback]

Janelle Elms (Author), Michael Bellomo (Author), Joel Elad (Author)

Book Description

ISBN-10: 0072257113 | ISBN-13: 978-0072257113 | Publication Date: December 22, 2004 | Edition: 1

Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.

Editorial Reviews

From the Author

Our goal with this book was to provide businesses of any size with a roadmap to guide them through the eBay process. We wrote this book with the businessperson in mind, not the entrepreneur, retiree, or stay-at-home parent. This is a soup to nuts solution book that should make you think, plan, and achieve success online! If you've always wondered what eBay can do for you, check out this book!

We started with the perspective of how a business can add eBay to their sales arsenal. We thought about ways and product lines that could best fit the trading platform. We then talk about research, your other sales channels, and give you the tools to try it out and build on that initial test.

From there, we talk about methods to integrate these new sales back into the company, and offer suggestions to reduce the headaches and extra data entry. We wrap up by offering methods to increase your future revenue and become a global powerhouse in your perspective area.

Don’t wait any longer, GROW your business, expand without heavy startup costs! Improve that bottom line, get better returns on your older, refurbished or recycled goods, and add sales potential!

From the Back Cover

Is your company doing business on eBay? If not, you’re missing out on a goldmine--eBay’s125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company’s products in this hot new marketplace and increase profits. You’ll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You’ll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar!

• Determine which of your products will sell well on eBay
• Establish your corporate eBay identity
• Integrate eBay seamlessly with your infrastructure
• Easily implement marketing strategies to boost your existing profits
• Track and evaluate sales and create new markets
• Launch, test, and refine your online presence--even open an eBay store
• Identify other sellers in your field and analyze their listing and pricing strategies
• Determine auction, payment, shipping, and return policies
• Take advantage of listing-management tools--My eBay, Turbo Lister, PayPal, and more
• Lower your supply and equipment costs using eBay’s B2B channels

Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies.

Michael Bellomo, MBA, JD, has served as an e-business network administrator, consultant, and risk manager at financial and e-commerce technology companies in Silicon Valley. He is a longtime eBay user and the author of 11 books.

Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: McGraw-Hill Osborne Media; 1 edition (December 22, 2004)
• Language: English
• ISBN-10: 0072257113
• ISBN-13: 978-0072257113
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,028,932 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars Grab this, and the Powerseller Secrets, March 30, 2005

By 

Dave Whitney "Dave" (Chicago, IL) - See all my reviews

This review is from: eBay Your Business (Paperback)

My 2 fav guides to eBay business sales are this book and the Powerseller Secrets. This one is best for transitioning your business from 'brick to click'. Ive seen some eBay guides which are too simple, they're oriented for the folks who are cleaning out their attics and this isn't one of them.

13 of 15 people found the following review helpful:

5.0 out of 5 stars Good Blueprint for Success, March 15, 2005

By 

D. Salazar (Fort Lauderdale, FL USA) - See all my reviews

This review is from: eBay Your Business (Paperback)

This book is very hands-on and covers all the aspects of selling on eBay if you're a business as opposed to a hobbyist. The 'launch, test, and refine' model is key along with the tips on researching other sellers and their pricing strategies. This book plus another title like Unleashing the Power of eBay gives a good jump on the competition.

5.0 out of 5 stars The Ebay Way, April 22, 2010

By 

Jeffrey W. Bennett "Author and Senior Editor... (Huntsville, AL USA) - See all my reviews

Amazon Verified Purchase

This review is from: eBay Your Business (Paperback)

Excellent business book. I learned so much about ebay selling and marketing. Applying principles in this book will produce great results.
ISP Certification-The Industrial Security Professional Exam Manual or How to Prepare for and Pass the Industrial Security Professional Certification Exam