eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money [Paperback]

Dan W. Blacharski (Author)

Book Description

Publication Date: April 20, 2007

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay. You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!

Editorial Reviews

Review

This book is the yellow brick road to eBay success. I only wish this information had been available when I started selling on eBay. The step-by-step, specific information is solid. Implementing its solutions will allow you to carve out your own eBay niche. --Erin Snyder Dixon; eBay PowerSeller

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (FL) (April 20, 2007)
• Language: English
• ISBN-10: 091062786X
• ISBN-13: 978-0910627863
• Product Dimensions: 8.9 x 6.1 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #1,194,647 in Books (See Top 100 in Books)

More About the Author

I am a full-time, work-at-home writer, and I live in South Bend, Indiana with my wife Charoenkwan, and our Boston Terrier, Pladook. We enjoy going to Bangkok every winter to escape the cold, returning to the Midwest only after the tulips are in bloom. Besides the books listed here, I also have written a novel, titled "Siamese Dreams," which I have entered in the Amazon.com novelist contest.

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars A Very Thorough Resource, June 18, 2007

By 

Jean M. Wensink (WI) - See all my reviews
(REAL NAME)   

This review is from: eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money (Paperback)

If you are starting an eBay business or are looking for ways to improve your existing business, then this book is for you. EBay Secrets Revealed: The Insider's Guide to Advertising, Marketing and Promoting your eBay Store- With Little or No Money leads the reader through the process of setting up an online store. It offers hints to attract customers, keep customers coming back and making a profit. Even if you have little marketing experience, the clear, concise information is sure to make a positive difference in your profits and business career.
The book is divided into distinct chapters with additional headings throughout the chapter to make it easier to reference. Testimonials from experienced eBay sellers show how the information can be applied in the real world of the internet. A myriad of topics are covered including packaging, security, payment, photography and inventory. The glossary of eBay terms is very helpful in clarifying vocabulary. In all, this book is a thorough resource that every eBay seller should own and refer to often.

6 of 8 people found the following review helpful:

5.0 out of 5 stars eBay's Secrets Revealed, October 21, 2007

By 

Colleen Braun (Florida) - See all my reviews
(REAL NAME)   

This review is from: eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money (Paperback)

eBay's Secrets Revealed
by Dan W. Blacharski

I laughed the first time a buyer sent me postage stamps for a payment. I returned the stamps and told them I accepted money orders or payment through pay pal. She did not laugh. She wrote a negative comment about the transaction and then filed a complaint against me. The litigation lasted for months and I was frustrated and confused. For several years I struggled with my site on eBay. I learned a few tricks on my own through trial and error.

Many powerful eBay sellers were reluctant to pass along any of their secrets. My site was floundering. I decided this enterprise was not for me. If only Dan W. Blacharski's book, `eBay's Secrets Revealed' was available to me way back then, my business would have been a success.

In the very first chapter Dan discusses name recognition. This is an extremely important concept in eBay auctions. Studies show that consumers feel comfortable with items and locations that are familiar.

Dan's information contains simple information regarding keywords that a first time seller may not even consider. The in depth chapter on accounting and taxes can literally save your business. Dan takes a step by step approach on how to succeed in your eBay business.

Make no mistakes eBay is a business and a livelihood for many individuals. Dan lets you know about security, customer service, fraud, payment methods and everything one needs to know to be a success in this burgeoning enterprise. Even the images you post reflects whether this item will be looked at and possible purchased.

Chapter 10 states the importance of positive feedback. This is not something you can shrug off. It can mean quitting your day job or failure. If terms like, second chance, reserve price, buy it now, absentee bid and insertion fee are foreign words to you, purchase this book.

This book can direct a novice, inform a buyer and lead an entrepreneur to success. The money invested in this book will ensure an easy and attainable transition in the art of selling on eBay. This information can also be applied to any other business project. After reading Dan's book, `eBay's Secrets Revealed' I feel confident to once again try my hand at selling and buying on eBay.

I give this book a rating of 5.

8 of 11 people found the following review helpful:

5.0 out of 5 stars Great reference for eBay Sellers!, August 11, 2007

By 

Word Nerd (United States) - See all my reviews

This review is from: eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money (Paperback)

Joining the ranks as an eBay seller requires more than just a nifty product. It takes a keen understanding of the system, from the inside out. Dan W. Blacharski's "eBay's Secrets Revealed" takes you on a complete tour of eBay from the moment you set up shop to the positive feedback in the end. In this book, you will learn everything you need to know about starting and maintaining an eBay business, including how to choose a marketable product, how to utilize keywords for top search results, how to save money on shipping, and most importantly, how to be a successful seller.

Along with real-life examples and interesting anecdotes from real eBay sellers, the book highlights the many common mistakes some sellers make that result in few sales or unpleasant feedback. Anyone who has ever been an eBay buyer can probably relate to slow package delivery, deceptive product descriptions, or poor communications. Blacharski teaches potential sellers all the necessary tricks to maintain a profitable eBay business without resorting to immoral practices.

In addition to the business side of the process, the book contains pertinent information from the computer and network side. Here Blacharski makes sure the reader understands the security risks involved in an online business and provides many useful tips to avoid fraud and crime related losses.

If you're serious about becoming an eBay seller or if you are already a seller, but not as successful as you'd hoped, "eBay's Secrets Revealed" by Dan W. Blacharski is probably the best investment you can put into your business.