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eBay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store - With Little or No Money Paperback – April 20, 2007


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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (April 20, 2007)
  • Language: English
  • ISBN-10: 091062786X
  • ISBN-13: 978-0910627863
  • Product Dimensions: 0.7 x 6 x 8.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,730,865 in Books (See Top 100 in Books)

Editorial Reviews

Review

This book is the yellow brick road to eBay success. I only wish this information had been available when I started selling on eBay. The step-by-step, specific information is solid. Implementing its solutions will allow you to carve out your own eBay niche. --Erin Snyder Dixon; eBay PowerSeller

More About the Author

I am a full-time, work-at-home writer, and I live in South Bend, Indiana with my wife Charoenkwan, and our Boston Terrier, Pladook. We enjoy going to Bangkok every winter to escape the cold, returning to the Midwest only after the tulips are in bloom. Besides the books listed here, I also have written a novel, titled "Siamese Dreams," which I have entered in the Amazon.com novelist contest.

Customer Reviews

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Even for someone who is an experienced auctioneer, the tips and tools this book contains will show a better way to profit from eBay.
Lashan Clarke
Every detail is covered from how to develop your ads to attract customers, how to advertise effectively and how to increase your chances of obtaining repeat business.
Susan A. Willets
If only Dan W. Blacharski's book, `eBay's Secrets Revealed' was available to me way back then, my business would have been a success.
Colleen Braun

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By Jean M. Wensink on June 18, 2007
Format: Paperback
If you are starting an eBay business or are looking for ways to improve your existing business, then this book is for you. EBay Secrets Revealed: The Insider's Guide to Advertising, Marketing and Promoting your eBay Store- With Little or No Money leads the reader through the process of setting up an online store. It offers hints to attract customers, keep customers coming back and making a profit. Even if you have little marketing experience, the clear, concise information is sure to make a positive difference in your profits and business career.
The book is divided into distinct chapters with additional headings throughout the chapter to make it easier to reference. Testimonials from experienced eBay sellers show how the information can be applied in the real world of the internet. A myriad of topics are covered including packaging, security, payment, photography and inventory. The glossary of eBay terms is very helpful in clarifying vocabulary. In all, this book is a thorough resource that every eBay seller should own and refer to often.
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6 of 8 people found the following review helpful By Colleen Braun on October 21, 2007
Format: Paperback
eBay's Secrets Revealed
by Dan W. Blacharski

I laughed the first time a buyer sent me postage stamps for a payment. I returned the stamps and told them I accepted money orders or payment through pay pal. She did not laugh. She wrote a negative comment about the transaction and then filed a complaint against me. The litigation lasted for months and I was frustrated and confused. For several years I struggled with my site on eBay. I learned a few tricks on my own through trial and error.

Many powerful eBay sellers were reluctant to pass along any of their secrets. My site was floundering. I decided this enterprise was not for me. If only Dan W. Blacharski's book, `eBay's Secrets Revealed' was available to me way back then, my business would have been a success.

In the very first chapter Dan discusses name recognition. This is an extremely important concept in eBay auctions. Studies show that consumers feel comfortable with items and locations that are familiar.

Dan's information contains simple information regarding keywords that a first time seller may not even consider. The in depth chapter on accounting and taxes can literally save your business. Dan takes a step by step approach on how to succeed in your eBay business.

Make no mistakes eBay is a business and a livelihood for many individuals. Dan lets you know about security, customer service, fraud, payment methods and everything one needs to know to be a success in this burgeoning enterprise. Even the images you post reflects whether this item will be looked at and possible purchased.

Chapter 10 states the importance of positive feedback. This is not something you can shrug off. It can mean quitting your day job or failure.
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8 of 11 people found the following review helpful By Word Nerd on August 11, 2007
Format: Paperback
Joining the ranks as an eBay seller requires more than just a nifty product. It takes a keen understanding of the system, from the inside out. Dan W. Blacharski's "eBay's Secrets Revealed" takes you on a complete tour of eBay from the moment you set up shop to the positive feedback in the end. In this book, you will learn everything you need to know about starting and maintaining an eBay business, including how to choose a marketable product, how to utilize keywords for top search results, how to save money on shipping, and most importantly, how to be a successful seller.

Along with real-life examples and interesting anecdotes from real eBay sellers, the book highlights the many common mistakes some sellers make that result in few sales or unpleasant feedback. Anyone who has ever been an eBay buyer can probably relate to slow package delivery, deceptive product descriptions, or poor communications. Blacharski teaches potential sellers all the necessary tricks to maintain a profitable eBay business without resorting to immoral practices.

In addition to the business side of the process, the book contains pertinent information from the computer and network side. Here Blacharski makes sure the reader understands the security risks involved in an online business and provides many useful tips to avoid fraud and crime related losses.

If you're serious about becoming an eBay seller or if you are already a seller, but not as successful as you'd hoped, "eBay's Secrets Revealed" by Dan W. Blacharski is probably the best investment you can put into your business.
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7 of 10 people found the following review helpful By Lashan Clarke on June 19, 2007
Format: Paperback
If you would like to open your own eBay store, or have already opened a store that is not making a profit, then before investing any money, it is recommended you consider reading this book. Even for someone who is an experienced auctioneer, the tips and tools this book contains will show a better way to profit from eBay.

When your purpose is to run a successful eBay store, having a detailed plan of how to accomplish this is essential. Providing access to the right websites or auction tools, this book describes how to first select the right product to sell, store and ship your product, and dealing with fraudulent buyers. This book walks you "step-by-step" through the setup process, advertising, and promotion. However, it shows you all this, but the way in which to market your store "with little or no money".

The beginning of the book explains what eBay is and the reasons behind its popularity. It describes the popularity of eBay, and how it has become revolutionary in online marketing. After reading the first few sections of the book, the concepts regarding eBay is better understood. This book was straightforward in showing how to write an eBay ad, by including the right words to encourage anyone to select your product.

The "heart" of the book was located between chapters five and twenty, and it contained information with everything from using and collecting money from foreign locations to setting a minimum bid or reserve price, and using SEO to attract visitors to your auction.

After going through the "heart" of the book, the book then lists a variety of miscellaneous chapters, which could have been condensed. Yet overall, running an auction without this book would be equivalent to going skydiving without a parachute. Not surprisingly, there is a section in the book entitled, "Crash and Burn!"
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