eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business [Hardcover]

Corey Perlman (Author)

Book Description

Publication Date: January 20, 2009

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Editorial Reviews

From the Inside Flap

The Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It's also flooded with web sites, vendors, and businesses—all vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?

eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.

Inside, you'll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you've learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.

eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.

From the Back Cover

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited

"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind

"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you."
—SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com

"Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business."
—MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor, You Don't Need a Title to Be a Leader, and The Encore Effect

See all Editorial Reviews

Product Details

• Hardcover: 208 pages
• Publisher: Wiley; 1 edition (January 20, 2009)
• Language: English
• ISBN-10: 0470411597
• ISBN-13: 978-0470411599
• Product Dimensions: 6.4 x 0.8 x 9.2 inches
• Shipping Weight: 2.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (60 customer reviews)
• Amazon Best Sellers Rank: #811,185 in Books (See Top 100 in Books)

More About the Author

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars and workshops, Corey quickly transforms business owners, entrepreneurs and company employees into Internet marketing "propeller-heads!" Since 2005, Corey has conducted over 200 eBoot Camp workshops and seminars to public audiences as well as small and mid size companies all over the world. With a layman's terms and learn-by-doing approach, these workshops and seminars have earned an overall exceeded expectations rating of over 90%. Corey's book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, hit #1 on the Amazon.com bestseller's list in the marketing, retail and ecommerce categories and is available in major bookstores throughout the world.

Most Helpful Customer Reviews

69 of 72 people found the following review helpful

2.0 out of 5 stars Do Not Buy This Book - And Here's Why March 8, 2010

By Compay TOP 1000 REVIEWER

Format:Hardcover|Amazon Verified Purchase

I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.

Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.

The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.

I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there's zero mention of either on his sites or in his book).

Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I'm not even upset that I bought it, I'm upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.

21 of 24 people found the following review helpful

5.0 out of 5 stars Best book found for beginners November 11, 2009

By claude whitacre

Format:Hardcover|Amazon Verified Purchase

I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author's ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won't bore you.

But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website...and make it sell.

If you are selling online nationwide, this is the book.

13 of 15 people found the following review helpful

5.0 out of 5 stars Provides a goldmine of basic information about Internet Marketing so you can build your own online platform! January 19, 2009

By Jeff Lippincott VINE™ VOICE

Format:Hardcover

I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:

0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources

The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.

I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!

Recommended reading list:
>>The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur's Guide to Web Sites That Work