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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business Hardcover – January 20, 2009


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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business + Social Media Overload: Simple Social Media Strategies For Overwhelmed and Time Deprived Businesses + Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (January 20, 2009)
  • Language: English
  • ISBN-10: 0470411597
  • ISBN-13: 978-0470411599
  • Product Dimensions: 9.8 x 5.5 x 0.8 inches
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #298,384 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

The Internet is a huge virtual marketplace populated by millions upon millions of potential customers. It's also flooded with web sites, vendors, and businesses—all vying for the attention of those millions of potential customers. In this vast and chaotic online world, how do you get noticed and grow your business?

eBoot Camp gives you the tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.

Inside, you'll find more than a dozen different strategies that will directly impact your search engine rankings and online visibility. In addition, the book offers tips for maximum effectiveness, walkthroughs for review and clarification, practice exercises to apply what you've learned, and real-world case studies to show you how these tactics have helped businesses succeed. Finally, a wealth of online resources is spread throughout the book to provide further guidance, support, and ideas.

eBoot Camp gives you everything you need to grow your business online. Practical, easy to use, and packed with proven strategies, it helps you expand your presence on the Web, thereby increasing your site traffic, custom-ers, and sales. Take a short stint in eBoot Camp and win the war for online attention.

From the Back Cover

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestseller The E-Myth Revisited

"Understanding how to do business on the Internet is an essential part of business today. eBoot Camp is packed with low-cost, easy-to-implement strategies that will help boost your search engine ranking and drive traffic to your web site. Every small business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestseller Secrets of the Millionaire Mind

"Do you want to ignite your sales and drastically increase profits through the Internet? This is the first book that gives practical, easy-to-follow action steps proven to increase traffic to your web site. You'll think Corey Perlman wrote eBoot Camp just for you."
—SHARON LECHTER, Member of the President's Advisory Council on Financial Literacy, international bestselling author, coauthor of Three Feet from Gold with The Napoleon Hill Foundation, founder of YOUTHPreneur.com

"Corey Perlman has written a great primer on using technology to market effectively. eBoot Camp provides a complete overview that is easy to understand and easy to implement. Read this book for a quick and concise game plan for using the Internet to grow your business."
—MARK SANBORN, President, Sanborn & Associates, Inc., and bestselling author of The Fred Factor, You Don't Need a Title to Be a Leader, and The Encore Effect


More About the Author

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Through interactive books, seminars and workshops, Corey quickly transforms business owners, entrepreneurs and company employees into Internet marketing "propeller-heads!" Since 2005, Corey has conducted over 200 eBoot Camp workshops and seminars to public audiences as well as small and mid size companies all over the world. With a layman's terms and learn-by-doing approach, these workshops and seminars have earned an overall exceeded expectations rating of over 90%. Corey's book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, hit #1 on the Amazon.com bestseller's list in the marketing, retail and ecommerce categories and is available in major bookstores throughout the world.

Customer Reviews

The case studies, tips and resources are also very helpful.
Amazon Customer
I highly recommend it to anyone looking to grow their business.
Amazon Customer
Corey made the book easy to understand and use for everyone.
K. Kedroske

Most Helpful Customer Reviews

73 of 76 people found the following review helpful By Compay on March 8, 2010
Format: Hardcover Verified Purchase
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.

Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.

The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.

I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts.
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19 of 22 people found the following review helpful By claude whitacre on November 11, 2009
Format: Hardcover Verified Purchase
I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author's ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won't bore you.

But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website...and make it sell.

If you are selling online nationwide, this is the book.
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Format: Hardcover
I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:

0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources

The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.

I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it's not like the topic hasn't been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!

Recommended reading list:
>>
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9 of 10 people found the following review helpful By C. S. Frederick on February 28, 2010
Format: Hardcover Verified Purchase
I purchased three SEO/online marketing books and "ebootcamp" was the worst out of the three. The the information in this book was made over simplified to the point that it was not worth buying. "SEO Made Simple" was shorter but had more precise/useful information. Unless you're completely computer illiterate find something with more substance to spend your money on.
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2 of 2 people found the following review helpful By Amazon Customer on March 16, 2010
Format: Hardcover Verified Purchase
I found a lot of useful information on this book. I would recommend it to publish any type web page.
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2 of 2 people found the following review helpful By Coach Mina Watkins on March 10, 2010
Format: Hardcover Verified Purchase
eBoot Camp has given me the tools to increase traffic on my website, and the results are practically instant! The book is very easy to read and for all levels - from a novice to someone like myself who thought I knew the internet - it is a great resource to have handy.
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1 of 1 people found the following review helpful By Elisa K. on August 18, 2014
Format: Kindle Edition Verified Purchase
I have a website I'm starting and my mother has another one for a different kind of business-- both of us are new to Internet promoting and social media. I actually enjoyed that this book was really simple and basic so that I could immediately start making changes to my website and begin promoting it. I even got my mother's site a bump too. So, I do plan to enhance my knowledge with some other suggested books from the reviews here, I was really happy to have something that got me engaged and has laid a foundation to learn more. Great for beginners!
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