eBusiness Essentials, 2nd Edition [Paperback]

Mark Norris (Author), Steve West (Author)

Book Description

ISBN-10: 0471521833 | ISBN-13: 978-0471521839 | Publication Date: February 13, 2001 | Edition: 2

eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.
In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes:
? mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP
? Help for readers to formulate their own eBusiness strategy by drawing out some general principles
? Virtual mobile network operators: data extensions to the mobile switch, home and visitor location
? Analysis and real world examples of mobile services
? The technical options, impact, integration, mechanics and implications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science electrical & electronic engineering, IT and telecommunications.

Editorial Reviews

Review

this is required reading from anyone who tries to keep up with all the developments in this fast moving world." (Teleworker, March 2001)

"...an excellent undergraduate textbook for introductory courses in electronic commerce...the authors deftly juggle in providing technical knowledge to both professional and general audience...I have to applaud their success in maintaining a balance..." (Telematics and Informatics, Vol.19, 2002)

From the Back Cover

eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately.
In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes:
* mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP
* Help for the reader to formulate their own eBusiness strategy by drawing out some general principles
* Virtual mobile network operators: data extensions to the mobile switch, home and visitor location
* Analysis and real world examples of mobile services
* The technical options,impact, integration, mechanics and implications of evolving eBusiness
Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science, electrical and electronic engineering, IT and telecommunications.

See all Editorial Reviews

Product Details

• Paperback: 352 pages
• Publisher: Wiley; 2 edition (February 13, 2001)
• Language: English
• ISBN-10: 0471521833
• ISBN-13: 978-0471521839
• Product Dimensions: 9 x 6.1 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,663,551 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 11 people found the following review helpful:

5.0 out of 5 stars E-Business, A Starting Point, April 5, 2000

By 

Patrick Martinez (Mexico) - See all my reviews

This review is from: e-Business Essentials: Technology and Network Requirements for the Electronic Marketplace (Paperback)

This is abosolutely the very best book I have read on e-business. The authors takes you by the hand on every step; from learning about software and hardware to security. In a Time when e-business springs a lot of fakes this is the book that will make anyone confortable with this facinating facet of doing business.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Good guide for start-ups, April 17, 2000

By 

asif CHAUDRY - See all my reviews

This review is from: e-Business Essentials: Technology and Network Requirements for the Electronic Marketplace (Paperback)

This book explains with real world examples, all the technical aspects of Ebusiness such as catalogues,security and payments. It also guides through the overlooked areas of integration such as legacy systems and supply chain automation.Although the chapter on Trust and Security could have been more expanded.Anyone wishes to setup an online ebusiness store should read this book to avoid the basic pitfall.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Technology Kit for e-business generalists, August 16, 2001

By 

Carl-Magnus Cedercreutz (Helsingfors Finland) - See all my reviews

This review is from: eBusiness Essentials, 2nd Edition (Paperback)

Here is a book that can help e-business generalists understand the techies - it goes through all major areas on a level that is challenging, but not overly technical.