eBusiness & eCommerce: Managing the Digital Value Chain [Hardcover]

Andreas Meier (Author), Henrik Stormer (Author), Elizabeth Gosselin (Translator)

Book Description

ISBN-10: 354089327X | ISBN-13: 978-3540893271 | Publication Date: April 3, 2009 | Edition: 1

This textbook focuses on the members of the digital value chain for eBusiness and eCommerce and dedicates a separate chapter to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to business models and business webs, digital procurement and marketing processes such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management are also addressed. The topics are described using explicit procedures and descriptive examples of their application. A case study describing the gradual creation of an electronic webshop for DVDs is developed over the course of the book. The book is intended for students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

Product Details

• Hardcover: 232 pages
• Publisher: Springer; 1 edition (April 3, 2009)
• Language: English
• ISBN-10: 354089327X
• ISBN-13: 978-3540893271
• Product Dimensions: 9.6 x 6.9 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,034,008 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

5.0 out of 5 stars Your job is very good., January 28, 2011

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Narda Carmona - See all my reviews

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This review is from: eBusiness & eCommerce: Managing the Digital Value Chain (Hardcover)

Dear Andreas Meier

The service wath you have is great!!!!!!!! I buy the book in Mexico, with my mexican credit card and handed it to me in Canada where I live now.

As I should have bought the book 72 people of the master, but they failed to do so in English, would help to have options in Spanish.

Now, I buy two books for English......I am waiting..... Thank you

Narda Eugenia