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2 Reviews
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Average Customer Review
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0 of 3 people found the following review helpful:
5.0 out of 5 stars
Great Boook
Is a good book have a lot of information and is very professional and easy to read.
Published on November 2, 2006 by F. Cardenas
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Perfect Book for Corporate Weenies
If you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integration, and Integrity). You'll be able to cite...
Published on February 8, 2008 by Luis Maimoni
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Perfect Book for Corporate Weenies,
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Amazon Verified Purchase(What's this?)
This review is from: Emarketing Excellence, Second Edition (Emarketing Essentials) (Paperback)
If you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integration, and Integrity). You'll be able to cite lots and lots of academic stuff of this nature.
The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available. What you won't have is a pragmatic road map towards getting more leads and selling more stuff.
0 of 3 people found the following review helpful:
5.0 out of 5 stars
Great Boook,
By
This review is from: Emarketing Excellence, Second Edition (Emarketing Essentials) (Paperback)
Is a good book have a lot of information and is very professional and easy to read.
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Most Helpful First | Newest First
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eMarketing eXcellence (Emarketing Essentials) by P. R. Smith (Paperback - January 9, 2002)
Used & New from: $0.03
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