The eMarketplace: Strategies for Success in B2B eCommerce [Hardcover]

Warren Raisch (Author)

Book Description

Publication Date: December 30, 2000

This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out into the emarketplace. This text describes the emarkets, their methods of application, the different models currently in use, and how to make money in business to business the markets. Case studies on successful and flawed business-to-business models are used to demonstrate the points, including: Harley Davidson; Delland; and other leading companies. An additional chapter provides insight for the average vendor, as well as for those looking to start an emarket. This chapter includes an analysis of the advantages and disadvantages of different models of emarketplace.

Editorial Reviews

Review

"Entrepreneurs of the 21st century need actionable strategies for ebusiness especially from industry leaders who have run the gauntlet and succeeded." -- John Jaquette, Director Entrepreneurship & Personal Enterprise Program, Cornell University

"...At W.R. Hambrecht we see the principles outlined in this book put into practice everyday." -- William R. Hambrecht, CEO, W.R. Hambrecht & Co

"...Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace." -- Andy Zimmerman, Chief Operating Officer, Idealab! New York

"This book explores the changing business dynamics...that will interconnect individuals, organizations, and entire industries." -- From the Foreword by Gideon Gartner, Founder of Gartner Group and Giga Group

From the Back Cover

Experts project that more than one trillion dollars in business to business spending will pass through global digital markets in the next few years. This presents both a significant opportunity and a challenge to all who plan to conduct businesses in the new economy. Welcome to the future­­welcome to the eMarketplace.

Effective business models in the new economy merge digital and physical transactions to form a seamless whole. Simply put, the successful companies will be those that capitalize fully on the technology that makes it possible to conduct business electronically, instantly, and more efficiently­­without sacrificing the important element of human interaction.

The eMarketplace is a practical, much-needed guide to this rapidly evolving industry. In clear, jargon-free language, the book presents an overview of the business dynamics behind the current and emerging digital marketplace, as well as the key market data, terminology, and business model definitions needed to chart the opportunities ahead. Drawing from their extensive experience, Warren Raisch and William Kane, Jr. outline the three key areas of evolution that will change business dramatically and provide a wealth of expertise, practical advice, tips and strategies.

This essential resource includes chapters on:

• Understanding the ebusiness infrastructure
• Developing an effective e-team
• Forming strategic alliances
• Designing content strategies
• Taking business global
  Building value into the supply chain
• Creating a high growth organization
• Developing a sustainable, profitable business model

The eMarketplace is also filled with enlightening case studies of successful and flawed business-to-business e-commerce models. Additionally, sharing their thoughts and perspectives on the new economy, commerce flow, knowledge exchanges, and infrastructure, are top visionary leaders of the Internet Age such as Keith Krach, CEO of Ariba; Mark Hoffman, Chairman and CEO of Commerce One; and Gideon Gartner, founder of Gartner Group and Giga Group.

The industry moves at the speed of the Internet. In order to succeed, it is necessary to not just keep up with the latest developments, but stay one step ahead. This book is a must-read for anyone who wants to succeed in the next generation of e-business.

"As a leading financial services firm committed to using the Internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht we see the principles outlined in this book put into practice everyday."
William R. Hambrecht
CEO, W.R. Hambrecht & Co

"By bringing together the lessons of successful web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace."
Andy Zimmerman
Chief Operating Officer
idealab! New York

As high-tech as the world becomes, the need for human interaction is still a crucial element to all business. The eMarketplace shows how to incorporate the latest technology, and still maintain that crucial element of humanity. Filled with case studies, expert, advice and an invaluable 11-step business planning process for developing your own e-commerce strategies, this book is the definitive resource for the ever-evolving eMarketplace.

See all Editorial Reviews

Product Details

• Hardcover: 343 pages
• Publisher: McGraw-Hill Companies; 1st edition (December 30, 2000)
• Language: English
• ISBN-10: 0071361235
• ISBN-13: 978-0071361231
• Product Dimensions: 8.9 x 5.8 x 1.5 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #2,784,540 in Books (See Top 100 in Books)

More About the Author

Warren Raisch is a 25 year Silicon Valley veteran who, as a senior executive at 7 public companies including world leaders such as Apple, 3Com, Gateway, Interwoven, Omniture, Digitas and others has established global operations across more than 190 countries and personally visited 156 countries and counting. He loves world travel, new adventure and is always looking for the next mountain to climb.

He is passionate about people and attributes his success to empowering others to be their best. "We live at a time in history like no other where we all have access to global communication and tools at our fingertips enabling every individual to advance their companies, their careers and causes that are close to their hearts with focused passion and a click of button". By working in a high tech, interactive agency environment he is able to keep his finger on the pulse of how to leverage all of these great empowering tools in everyday life. Please join the conversation on Warren's blog at http://warrenraisch.wordpress.com

As a father of 4 he loves family activities, sailing, world travel and making a difference by supporting his Christian faith and important causes in his life.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Great B2B reference for 2001, April 17, 2001

By 

Aresia (California) - See all my reviews

This review is from: The eMarketplace: Strategies for Success in B2B eCommerce (Hardcover)

This book is packed with information about the current state of B2B marketplaces. Raisch presents an evolutionary model of B2B markets. There are a large amount of errors and repetitive information. One could complain or be grateful that the book is interesting enough to overlook its shortcomings. The structure of the book and content are definitely worth these errors. This book is a good overview of B2B marketplaces from today's view. One could call it the B2B eCommerce "Bible" since it is presented more as a reference than an analysis. There is not a good indication of where some companies he references will be in the near future.

7 of 8 people found the following review helpful:

4.0 out of 5 stars Solid Reference Manual for eCommerce Managers, January 31, 2001

By 

"julshaw" (Durham, NC USA) - See all my reviews

This review is from: The eMarketplace: Strategies for Success in B2B eCommerce (Hardcover)

This book is filled with solid concepts, emerging ideas and insightful input on the future of electronic Marketplaces. As a B2B Marketplace consultant, I found this book contained many fundamental ideas for aiding clients in understanding, implementing, and participating in eMarketplaces. This book reads like a reference manual, so be prepared to absorb a lot of details in a short timeframe. One downfall is the unfortunate typographical errors throughout the book (including pg. 22 where an entire paragraph is repeated!) The author can also be a bit overly wordy, but these shortcomings haven't stopped me from ordering more for my clients and co-workers!

2 of 2 people found the following review helpful:

1.0 out of 5 stars Nice titles, low value, April 30, 2002

By 

Federico Longo (Milan, Italy) - See all my reviews

This review is from: The eMarketplace: Strategies for Success in B2B eCommerce (Hardcover)

At a first look, this book appears to address all you would like to learn about B2B.
However the actual content behind such interesting titles does not match the expectantions it raised to me: sometime it is very poor, sometime it is very generic or specifically related to a single software provider viewpoint (C1).

It has been a wrong buy for me.