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ec·o·nom·ics: a simple twist on normalcy: a blend of pop culture, economics, and social trends Paperback – March 5, 2012


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Product Details

  • Paperback: 184 pages
  • Publisher: Talisman Book Publishing LLC (March 5, 2012)
  • Language: English
  • ISBN-10: 0578099071
  • ISBN-13: 978-0578099071
  • Product Dimensions: 8.5 x 5.5 x 0.4 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #3,376,353 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Kersten L. Kelly is a self-published author of narrative non-fiction and semi-fiction books. She grew up in Munster, Indiana, and currently works in a sales role based out of Chicago, Illinois. She started writing at an early age and graduated from Indiana University with a dual Bachelor’s Degree in Economics and Communication & Culture. She then went on to earn a Master’s in Business Administration from the Kelley School of Business at Indiana University. She has a passion for learning, teaching, and writing as well as international travel in her spare time.

More About the Author

Kersten L. Kelly is a self-published author of narrative non-fiction and semi-fiction books. She grew up in Munster, Indiana, and currently works in a sales role based out of Chicago, Illinois. She started writing at an early age and graduated from Indiana University with a dual Bachelor's Degree in Economics and Communication & Culture. She then went on to earn a Master's in Business Administration from the Kelley School of Business at Indiana University. She has a passion for learning, teaching, and writing as well as international travel in her spare time. This book is her first piece of published work.

Customer Reviews

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Economics will make everyone better off!
Samfreene
This was a good introduction to the book and I thoroughly enjoyed reading it.
Steven Chambers
The book is well written and very well researched.
Ryan Tilley

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By EGD on August 24, 2012
Format: Paperback
Freshly-minted author Kersten L. Kelly divulges in her preface that she's got a bucket list, a list which includes the now-checked-off item of publishing a book. That admission and her MBA would probably have stopped most readers in their tracks, myself included on a less-forgiving day. But it was summer and only 184 (digital) pages, so breaks galore. And the book did have a cool cover, so...

Yeah, what our bucket-lister came up with is ec-o-nom-ics, a (micro)economic take on everyday life in the spirit of a more familiar Freakonomics. In Kelly's somewhat nerdy, awkward-yet-adorable voice, she marches us through her pseudo-academic analyses of the economics behind a motley mish-mash of today topics like Groupons, on-line dating, and cigarette marketing. That's when she's at her best; Kelly is an sophomoric marketer, not a scholarly economist, and is much more qualified to evaluate the pricing strategies behind the McDonald's value menu or Match.com's approach to advertising than pull off the Paul Krugman-next-door she attempts. And thus, sadly, ec-o-nom-ics largely doesn't work.

Kelly's first downfall is a tendency to make extraordinary claims without the obligatory extraordinary evidence--indeed, often with no evidence at all. Her analysis of the contemporary job market is based on a dinner conversation with her father, in which he discussed his pension. Her nonchalant criticisms of caricatured home buyers who, she says, failed to "take ownership" of their homes during the recent foreclosure crisis are wholly unsupported, and inaccurate.
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1 of 1 people found the following review helpful By The Every Free Chance Reader on June 29, 2012
Format: Kindle Edition
Did I enjoy this book: To be honest, I am not an economics buff...in fact, I don't have much interest in the subject. However, I agreed to read this book because I feel it is always good to try new things and learn about different subjects that affect our daily lives. With that being said, I did enjoy reading ec·o·nom·ics: a simple twist on normalcy. It is not a book that I had to read every free chance I had though.

What I enjoyed most was that it presented the subject of economics in a rather down-to-earth format. The examples provided were real world examples that I could relate to. It wasn't all theory and abstraction. It was written as if Ms. Kelly and I were having a conversation...as if I were asking questions and she were answering them. I did not feel like I was reading a textbook or other treatise on economics. That is what made this book enjoyable for me to read.

Would I recommend it: If you want in introduction to economics, then I would definitely recommend this book.

Will I read it again: I doubt it. But I may pick it up as a reference if I need some theory better explained.

[...]
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1 of 1 people found the following review helpful By Doug Brunell on June 12, 2012
Format: Paperback
Kersten Kelly's "Ec*o*nom*ics: A Simple Twist on Normalcy" takes a lot of inspiration from "Freakonomics." Anyone expecting a rehash of that book is going to be sorely disappointed, however. Kelly's work stands on its own, and its goal is to make a vast, complex subject a little more understandable.

Kelly writes in a very conversational style, which helps when dealing with economics and the theories that drive the marketplace and consumers. She examines the complexities behind things like what dictates lipstick purchases in a struggling economy and the how people's decisions are swayed on a show like "Deal or No Deal" and then ties them into simple economics. If you have a passing interest in this subject, this book will whet your appetite for more. Seasoned pros may find it a little too basic, but that is the book's allure. While "Freakonomics" took strange situations and applied science to it, Kelly takes ordinary situations that we take for granted and examines why they work the way they do. Fast food, car purchases, the Cold War, extreme couponing, dating sites - she hits them all, and while this is a good starting point, many of these issues are far more complicated than this book would have you believe. Sometimes a simple understanding is more than enough to give you solid ground to stand on, however.
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1 of 1 people found the following review helpful By wildflowr on June 3, 2012
Format: Paperback
Like many other reviewers, I'm an informal economics geek so, when given an opportunity to read Ms. Kelly's book, I jumped at the chance. I thoroughly enjoyed both Freakonomics books and correctly deduced that Ms. Kelly would be using everyday applications of economics as the basis of her explanations. This is a good thing in that, like her, I believe most people would find economics more interesting if they could apply it to their own daily lives ... and very beneficial it would be for them if they did! (I won't go into detail on this since it's been covered by other reviewers and why should I spoil your reading?)

The one difference between Ms. Kelly's writing style and that of Freakonomics is her unadulterated exuberance about her subject. Her glee is palpable as is her passion for economics. While some of her writing could be considered unnecessarily basic in presentation, I can see where some people would need that level of detail to understand the concepts being put forth, especially if this is their first introduction to the subject. So if you're looking for an easy-to-understand book on economics, this is definitely worth a read!
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