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How macro environmental forces affect business buying behavior: A case study of the second hand truck business Paperback – May 9, 2011


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About the Author

He holds a B.Sc. in Engineering from Chalmers University and also a M.Sc. in Mechatronics from Univ. of Borås, Sweden. He has a rich experience in the Automotive Industry including, Purchasing, Sales, Business Development and International Trading.This book is his thesis where he is currently pursuing his Master's in Business Administration.
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