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Product Description
Book Description
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to:
• build a marketing culture
• share results that matter–good and bad
• connect with customers on an emotional level
• find ways to amplify the customer voice within their company
• run marketing like a professional service
• cultivate positive word of mouth both on and offline
• build customer listening posts
• develop forward sensing mechanisms to spot new trends
With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.
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turn insight into foresight, marketing masters, multicultural marketing, brand health, marketing culture, chief marketing officer, core customers Key Phrases - Capitalized Phrases (CAPs): (learn more)
Burger King, United States, American Express, Victoria's Secret, American Girl, African American, New York, Warner Music, Business Week, The Gap, United Kingdom, Silvia Lagnado, Wall Street, Julie Roehm, Bob Liodice, Las Vegas, Mary Lou Quinlan, Johnnie Walker, Del Monte, Beth Comstock, Steve Quinn, General Motors, General Electric, General Mills, John Fleming Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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92% buy the item featured on this page: Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works $18.72 |
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4% buy World Famous: How to Give Your Business a Kick-Ass Brand Identity $12.21 |
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