While not everyone who opens a home-based business will make it to the top, a number of notable success stories--including mail-order mogul Lillian Vernon, Borland International's Philippe Kahn, and Rebecca Matthias of Mothers Work--have proven it is possible to buck the odds and go from kitchen-table entrepreneur to big-time corporate honcho. The recently revised and expanded edition of Home Business, Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures, by consultant and retired CEO Mel Cook, is aimed at readers who hope to follow in their footsteps.
Cook opens with short inspirational profiles of these and other formerly home-based high-achievers, and then lays out many of the basic details that can help one get from here to there. He touches on everything from initial planning and product/service pricing to daily operation and preparations for future growth. He also describes more than 100 work-at-home options, divided into categories like crafts, personal service, mail order, and manufacturing and repair, and has added a section about using the Net to launch and grow such enterprises. Final chapters deal with turnkey business ventures, legal considerations, opportunities for the elderly and disabled, and further resources. -- Howard Rothman
Product Description
Newly revised and expanded, this book provides you with everything you need to become a successful home entrepreneur. Author Mel Cook explains how to get started on a shoestring budget, secure financing, advertise and market a new business, file taxes, outfit the home office with all the proper equipment, and more. A completely new section on making the most of a home computer discusses everything from desktop publishing and software development to cybermarketingselling products from home using the Internet. Mel Cook, a recently retired CEO, has extensive business experience with firms such as The New York Times, the Times Mirror Company, and ITT, as well as in management consulting. He received his MBA from Rutgers University and his PMD from the Harvard Business School.
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