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Complete Idiot's Guide To Knowledge Management (the Complete Idiot's Guide) (Paperback)

by Melissie Clemmons Rumizen (Author) "You had hoped that after the reengineering craze mercifully faded out, the flood of conference brochures would stop-but then another wave of brochures for knowledge..." (more)
Key Phrases: embed knowledge management, actionable understanding, average tangible assets, Know These, Know Nos, The Least You Need (more...)
4.6 out of 5 stars See all reviews (15 customer reviews)


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Product Details

  • Paperback: 1 pages
  • Publisher: Alpha (2001)
  • ISBN-10: 0028641779
  • ISBN-13: 978-0028641775
  • Product Dimensions: 9 x 7.3 x 0.6 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.6 out of 5 stars See all reviews (15 customer reviews)
  • Amazon.com Sales Rank: #205,739 in Books (See Bestsellers in Books)

Inside This Book (learn more)
First Sentence:
You had hoped that after the reengineering craze mercifully faded out, the flood of conference brochures would stop-but then another wave of brochures for knowledge management started showing up. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
embed knowledge management, actionable understanding, average tangible assets, high social presence, corporate yellow pages, knowledge management program, community coordinator, knowledge management approach, implementing knowledge management, knowledge management effort, springboard story, lagging measures, best practices system, knowledge spiral, knowledge management strategy, information richness, capital index, chief knowledge officer, employee competence, managing content
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Know These, Know Nos, The Least You Need, Hewlett-Packard Consulting, American Red Cross, World Bank, United States, Can't Live Without, World Wide Web, Communities of Practice-The Killer Application, Harvard Business Review, Karl-Erik Sveiby, Skandia Navigator, Know How Another, The Showstopper of Culture, Ken Derr, Knowledge Management Review, Texas Instruments, Where Did We Go Wrong, World War
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Customer Reviews

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20 of 20 people found the following review helpful:
5.0 out of 5 stars Idot's Guide for KM Hits the mark!, August 28, 2001
By William H. Baker, Jr. (Allen, Texas United States) - See all my reviews
(REAL NAME)   
When I sat down in the airplane to read Idiot's Guide to Knowledge Management I told myself "I hope I can stay awake". Boy, was I surprized. This KM book kept me energised and musing to myself on both the outgoing and return flights. Ms. Rumizen leads the reader in a path to greater understanding and definition of some of the technical terms that we've all heard, but not understood, in the Knowledge Management movement. There are an appropriate number of case histories and references to this phenonenon that has basically been a hot topic for the past six years. As a witness to most of the conferences she refers to and the leaders she qoutes, I can truthfully say she told it like it is. I think this book can serve as a Primer for KM 101 and will provide a great overview of all the aspects of deploying a KM stategy in your company. I particlaly like the tact she took in Part 2 "Getting Started" by addressing the sponsorship issues and the infrastructure issues. Part 4 "The Show Stopper of Culture" is also strong as it recognises that the company culture is the one item that drives all behavior including knowledge mangement. eanablers. I would say buy it, read it, chuckle and then go do something.
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49 of 57 people found the following review helpful:
4.0 out of 5 stars An excellent intro to the basics of KM, January 22, 2003
Looking for a concise jargon-free guide to implementation of knowledge management processes and culture in your company? This book is your best bet for an easy-to-read guide to KM roadmaps, management roles, support infrastructure, and cultural change issues.

In contrast to the more serious and academic tomes on KM, this guide is written in a refreshingly witty, humourous and `in-your-face' manner, with numerous sidebars, checklists, and reminders.

The 25 chapters are divided into 6 sections: basic foundations, KM strategy, IT infrastructure, change management, KM measurement, and potential pitfalls.

The first section briefly covers some of the key literature and pioneers in KM, such as Karl-Erik Sveiby, Peter Drucker, Tom Stewart, Michael Polyani, Ikujiro Nonaka, Peter Senge, David Gavin, and Etienne Wenger - as well as some of the earliest conferences (held by Ernst&Young, Arthur Andersen, and APQC).

"KM refers to the systematic processes by which knowledge needed for an organization to succeed is created, captured, shared, and leveraged," Rumizen begins. KM draws on numerous concepts and processes like shared vision, team learning, mental models, systems thinking, and intellectual capital.

KM is key for companies that seek to increase efficiency, cut costs, innovate, preserve and enhance organizational memory, and operate on a global scale in an environment of high employee churn rate as well as accelerating mergers and acquisitions. Merely gathering all kinds of business information may lead to "data junkyards" if a focus on actionable knowledge is not adhered to.

According to Nonaka's "knowledge spiral" model of knowledge evolution in a company, there are four conversion processes: socialization (tacit knowledge to explicit knowledge), externalization (tacit to explicit), combination (explicit to explicit), and internalization (explicit to tacit).

IT approaches particularly shine in the combination process, where explicit knowledge in documents, email and databases can be manipulated to create new kinds of knowledge. "Without the quality of connectivity and the simplicity and commonality offered by the software interface to application that is provided by an Intranet, an organisation's ability to create, share, capture and leverage knowledge is stuck in the Stone Age, just above the level of typewriters, faxes and snail mail," says Rumizen.

Studies show that companies focusing on explicit knowledge tend to devote more time and effort on codification and maintenance of content and knowledge, whereas a focus on tacit knowledge involves more of connecting people.

Rumizen advises companies to start with a pilot or several pilots with clearly defined objectives, and then scale up depending on the lessons learned. New roles will need to be created, both within a core KM group as well as throughout the organization. A steering committee including senior members of diverse backgrounds - and possibly external consultants as well - is a critical success factor.

The real killer application for KM is the communities of practice, with clearly defined activities, roles (especially community coordinator), and connections support infrastructure. This includes a best practices database, lessons learned database, expertise finders and corporate yellow pages (which list employee qualifications, experience, network affiliations, project experience).

Communities of practice are known by various catchy names like Learning Networks (in HP), Best Practice Teams (Chevron), Family Groups (Xerox), COINS (Ernst&Young's community of interest networks), and Thematic Groups (World Bank). Corporate yellow pages have been known variously as PeopleNet (Texaco) and Connect (BP).

Many companies now have full-time positions for Chief Knowledge Officers (CKOs), who often have had a prior role as a CIO, librarian, academic, IT engineer, or independent consultant. A good CKO has an entrepreneurial streak, is a good communicator, can negotiate well, benchmarks new ideas, and is IT savvy. Other KM roles and titles include KM architects, KM managers, KM stewards, KM researchers, and KM brokers.

One section of the book focuses on IT infrastructure like electronic whiteboards, Intranets, content management, and knowledge taxonomies, but the treatment of actual KM architectures - particularly for large enterprises - is quite weak.

The section on change management touches on rewards and recognition for KM system usage and inputs, training programs, marketing the KM idea, effective design principles for KM Intranet interfaces, telling springboard stories (as exemplified in Steve Denning's book "The Springboard: How Storytelling Ignites Action in Knowledge Era Organisations"), and moving from awareness to commitment to passion for KM.

The "Achilles heel" of KM, according to Rumizen, is measurement of performance beyond mere anecdotes. Quantitative and qualitative metrics for actionable understanding should target RoI, barriers to sharing of knowledge, employee attitude, level of knowledge standardization, KM systems maturity level, and assessment of intellectual capital and knowledge assets.

Numerous organizational measurement tools have cropped up here, such as Balanced Scorecard (financial results, customers, internal business processes, and learning). Other tools and benchmarks have been proposed by APQC, Celemi, Skandia Navigator, and Intellectual Capital Index.

The final section covers some of the challenges and roadblocks that typically arise in KM systems, such as cultural differences in knowledge sharing across a global enterprise, poor linkages between KM and business strategy, lack of IT scalability and interoperability, inadequate training, lack of employee support, and improper measurement.

The book offers numerous anecdotes and case studies of KM in action. "A successful KM program usually takes several years," according to Rumizen.

Thanks to KM practices, Ford Motor Company has cut costs in areas like brake installation, and Chevron saved operating costs of $2 billion in 2000.

In sum, a good KM strategy must incorporate vision, top-level sponsorship, alignment with business objectives, and clarity of scope. The focus of the initiative could be on entire corporate culture, introduction of new business lines, new markets, organizational restructuring, M&As, or new leadership. The balance between innovation and reuse is a critical success factor for any KM effort.

>>>>>>>

Madanmohan Rao is the author of "The Asia-Pacific Internet Handbook" ...

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19 of 20 people found the following review helpful:
5.0 out of 5 stars Start Here!, September 5, 2001
New to knowledge management? Already deep in the throes of a knowledge initiative, but hitting the sticky spots? Then this is a must read. As a leader and strategist in two successful implementations Melissie Rumizen obviously knows the realities of bringing this new management focus into an organization. Yet, she brings deep understanding of the principles as theories as one who was in on the new thinking around knowledge and intangibles from the beginning. Everything in this book is tried, true, and respected in the field. The author has synthesized and simplied the best practices and theory from a variety of sources and experiences, laying out the path forward in a clear, direct and good humored style that will make this one of the key guides for successful knowledge initiatives.
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Most Recent Customer Reviews

4.0 out of 5 stars Good Information, But...
1. There is a need to define the target audience for this book. The book's title would suggest that it is directed at the complete novice in the field of knowledge management... Read more
Published 5 months ago by Ammar H. Elmousa

4.0 out of 5 stars Good.
If you need a quick intro in KM, this is a pretty good book to start with.
Published 6 months ago by Joshua C. Williams

5.0 out of 5 stars very useful
Very useful indeed. It covers all aspects of KM and gives smart tips for the how-to-do part. Also it suggests very useful web links. Read more
Published 18 months ago by Berenice

4.0 out of 5 stars KM is not for dummies or idiots
I have been reviewing the literature of Knowledge Management (KM) for over a year. I am surprised how much is written about KM, but how little it is employed in the workplace,... Read more
Published 22 months ago by C. Paidhrin

4.0 out of 5 stars A good introductory overview of the subject
As the title indicates, this is a basic introduction to the topic of Knowlege Management (KM). For that purpose it does a good job of covering the subject and providing a basic... Read more
Published on March 8, 2007 by Chip A.

4.0 out of 5 stars The Complete Idiot's Guide to Knowledge Management
An excellent book for novices and those wanting to start KM activities in a go. Simple and easy to read and very well structured.
Published on November 10, 2006 by Saeed H. M. Alameri

5.0 out of 5 stars Excellent grounding in knowledge management theory and practice!
Melissie is a wonderful person, a great writer, and a very knowledgeable knowledge management expert. Read more
Published on December 30, 2005 by Grace L. Judson

5.0 out of 5 stars An Excellent and Understandable Reference
By far the most useful of all my KM references. An excellent choice if you are trying to initiate a KM effort in your organization and to help people understand what KM is and... Read more
Published on December 1, 2005 by Michael J. McGonagle

5.0 out of 5 stars Definitely Not For "Idiots"
Don't let the name of this book fool you. Dr. Rumizen is a KM expert with outstanding knowledge and writing skills. Read more
Published on May 31, 2005 by Michael A. Beitler

5.0 out of 5 stars Very Helpful.
I found this book to be extremely helpful in assisting me understand Knowledge Management. I believe the book was very easy to read and understand for a 'layman' like myself. Read more
Published on May 23, 2003 by nick vragalis

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