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Book Info
Simple, step-by-step guide to making direct marketing campaigns successful and profitable. Offers strategies for increasing response rates, with tips on writing sellable promotional copies. Also includes tips for online marketing and suggestions for ads, telemarketing and other alternative media. Softcover.
About the Author
Simple, step-by-step guide to making direct marketing campaigns successful and profitable. Offers strategies for increasing response rates, with tips on writing sellable promotional copies. Also includes tips for online marketing and suggestions for ads, telemarketing and other alternative media. Softcover.
About the Author
Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
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Inside This Book Explore: Books on Related Topics | Concordance | Text Stats Key Phrases - SIPs: direct response formats, writing copy that sells, reply element, postcard decks, prospecting database (more) Key Phrases - CAPs: Marketing Tip, The Least You Need, Insider's Buzzwords, United States, Madison Avenue (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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Inside This Book
(learn more)
First Sentence:
Every day we're bombarded by advertising messages. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct response formats, writing copy that sells, reply element, postcard decks, prospecting database, direct marketing results, direct mail formats, other direct marketers, double postcard, direct mail package, lifetime customer value, surprising secrets, copy platform, soft offer, negative offer, cost per inquiry, buck slip, transit advertising, business reply card, direct marketing campaign, short copy,
Every day we're bombarded by advertising messages. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
direct response formats, writing copy that sells, reply element, postcard decks, prospecting database, direct marketing results, direct mail formats, other direct marketers, double postcard, direct mail package, lifetime customer value, surprising secrets, copy platform, soft offer, negative offer, cost per inquiry, buck slip, transit advertising, business reply card, direct marketing campaign, short copy,