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Book Info
Simple, step-by-step guide to making direct marketing campaigns successful and profitable. Offers strategies for increasing response rates, with tips on writing sellable promotional copies. Also includes tips for online marketing and suggestions for ads, telemarketing and other alternative media. Softcover.
About the Author
Simple, step-by-step guide to making direct marketing campaigns successful and profitable. Offers strategies for increasing response rates, with tips on writing sellable promotional copies. Also includes tips for online marketing and suggestions for ads, telemarketing and other alternative media. Softcover.
About the Author
Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
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