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7 of 7 people found the following review helpful:
5.0 out of 5 stars
An excellent primer for individual investors, September 13, 2002
Several years ago, as a summer intern in a large financial services company, I was given the opportunity to attend an Investment Advisor (Broker) training seminar. The experience was an eye-opener. The entire class was devoted to lead generation, not sound investing techniques. Those with some prior sales experience shared with others their methods of obtaining the names of wealthy (potential) clients. Among the methods included was slipping the receptionist at the local country club a twenty dollar bill for the club registry. On and on this went, with no discussion of investing fundamentals. For many years in the 1990's, the knowledge that many brokers were, at best, modestly informed salesmen was confined to industry insiders and experienced investors. Dan Solin aims to bring this understanding to a wider audience, having worked with those who have either been swindled, misled, or simply given very poor investing advice. From reading this book, my impression of Mr. Solin is that he has simply had enough. The book combines three main components - 1.) An overview into the conflicts inherent in the broker-client relationship and how these conflicts often hurt the retail investor 2.) A summary of Modern Portfolio Theory and its implications for the average investor and 3.) A discussion of avenues available to investors who believe they have a claim against their broker and/or brokerage firm. The writing is very accessible and conversational, and Mr. Solin writes as if he is very eager for the reader to grasp this information. For many, parts of this book will be a review. However, this is the first book I have seen that provides an explanation of the theoretical underpinnings behind indexing (passive investing), uses this theoretical framework to question the value of many broker offered services, and then offers the investor options if his or her accounts have been abused or improperly handled. And writing the book off as the author's attempt to generate more business is too convenient, too pat an answer. I think that his preferred outcome is to educate, partly so that he won't have to hear about retirees having their money stolen by predatory brokers. In short, an excellent primer for individual investors.
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