Buy this book with Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition by Robert G. Cooper today!

Buy Together Today: $45.51

The PDMA Handbook of New Product Development, Second Edition by Kenneth B. Kahn  (7)  $93.20

New Products Management by C. Merle Crawford  (6)  $152.19

Portfolio Management for New Products by Robert G. Cooper  (12)  $44.00

Developing Products in Half the Time: New Rules, New Tools, 2nd Edition by Preston G. Smith  (9)  $25.05

The Market Research Toolbox: A Concise Guide for Beginners Second Edition by Edward F. McQuarrie  (10)  $43.30

› Explore similar items : Books (49)

Review
John Sculley

Chairman and CEO, Apple Computer, Inc.

A truly seminal work leaving no stone unturned. The magic is in the details and insights of creating systemic business advantage and superior new products when time to market, quality, and flexibility really count.

James A. Elsner

Vice President, Engineering Systems & Capital Improvements, Campbell Soup Company

Powerful! Wheelwright and Clark provide tools and solutions for the critical task of product/process/package development. I will provide copies to all my key people.

H. Kent Bowen

Ford Professor of Engineering, Massachusetts Institute of Technology

Brings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's.

Jack W. Shilling

Vice President, Technical Center, Allegheny Ludlum Corporation

A must for managers dealing with new product and process development. I recommend it highly.

Warren L. Batts

Chairman and CEO, Premark International, Inc.

Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.

Review
Warren L. Batts Chairman and CEO, Premark International, Inc. Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.

See all Editorial Reviews

First Sentence:
In a competitive environment that is global, intense, and dynamic, the development of new products and processes increasingly is a focal point of competition. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
aggregate project plan, gear design problem, heavyweight team structure, heavyweight project leader, supercontroller chip, advanced development efforts, roundness problem, downstream engineers, middle price segment, lightweight project manager, manufacturing system performance, new development capability, rewind system, development funnel, heavyweight project manager, functional team structure, derivative projects, prototyping cycles, heavyweight teams, prototype cycles, downstream group,