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The Paradox of Choice: Why More Is Less (Paperback)

by Barry Schwartz (Author) "CANNING THE SHELVES OF MY LOCAL SUPERMARKET RECENTLY, I found 85 different varieties and brands of crackers..." (more)
Key Phrases: postdecision regret, hedonic treadmill, counterfactual thinking, The Paradox of Choice, Consumer Reports, All Rights Reserved (more...)

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