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56 of 58 people found the following review helpful:
5.0 out of 5 stars
Learning from Sell-Side Security Analysts, July 7, 2003
In recent years, many authors have attempted to describe how sell-side (brokerage firm) analysts develop their research and how institutional investors use that information. Ahead of the Market is the best of that breed in describing the inherent conflicts of interest in providing advice that is only half paid for by brokerage commissions. The rest of the money has to come from investment banking fees . . . and you get those for toadying up to the companies you cover. The individual investor is often victimized in the process. Some of the especially valuable parts of the book are tables and statistics that document the issues Mr. Zacks describes. Along the way, you will learn how you should read a sell-side analyst report, and interpret what is and is not saying.The book deserves a five-star rating for its performance in shedding helpful light on this important subject for individual investors. The book has another purpose . . . to help you find stocks to buy. Basically, that approach is to look for companies whose sell-side e.p.s. estimates keep creeping up, and whose analyst ratings are rising. Here the book is much less successful, and I would caution you to follow its advice very conservatively. Basically, these "signals" are primarily helpful for short-term timing of whether to pick stock A or stock B when both look equally attractive to buy or sell. Before you reject my warning, let me caution you that many of the charts that support the Zacks Method in the book are a little misleading. First, the Zacks universe includes mostly small cap companies, yet almost all the examples compare results to the S&P 500, a predominately large cap index. So you are comparing apples and oranges. Second, the comparisons look at stock-price change rather than total return (stock-price change plus dividends). The S&P 500 stocks usually pay dividends while smaller cap stocks often do not. That can make the Zacks results look better than they are. Third, to continually buy and sell the Zacks #1 list means owning around 200 stocks all of the time. Is your portfolio large enough to do that? Fourth, tax effects are ignored. That's all right if you are dealing with a pension account, but not if you are using personal money outside of a tax-deferred account. If you trade stocks in less than the capital gains period, you pay full marginal income tax rates (which often include alternative minimum tax hits). If you hold for longer than the capital gains period, your maximum federal rate is 15%. Dividends have a similarly favorable treatment over short-term stock-price gains. Fifth, these ratings can change daily. Do you have the time or interest to track and trade almost every business day of the year? Sixth, the exceptions that Mr. Zacks encourages you to follow are reasonably complicated. Can you understand and remember them all? Seventh, many of the companies being scanned only have one analyst following them. The universe of companies being covered by a reasonable number of competent analysts is quite small, and is mostly comprised of companies whose stocks are not going to grow very fast. There are other problems, but I will not bore you with them. Just note that the insights are of less potential value to you than the raw exhibits suggest. Personally, I find the Zacks e.p.s. estimates to be one of several helpful inputs to check before buying and selling a stock. One reason I like to look at the information is to check if my perceptions of the situation need to be further verified with more research. I often find that that is the case. So Zacks information has helped me avoid mistakes in the past, and will probably do so again. I got a lot of benefit from the detail in the book about how to use the Zacks web site, which I find hard to navigate. Before finishing this review, I should mention that the Zacks data on companies are very high quality and are constantly being improved. Any misleading comparisons could have been overcome by merely selecting different ways to interrogate the data base. Hopefully, this book will go into another printing or edition, and some of these changes can be made. I share my comments in the spirit of helping with the optimum display of this information. The book is conveniently organized for a quick scan, or a quick revisit of key sections. Materials are summarized in a number of different ways including within the text, at the end of chapters, and in the book's conclusion beginning on page 244. After you finish reading and thinking about this book, consider where else in your life you get information that is mostly "paid for" by someone else for a different purpose. How could your best interests be in danger in those situations, too?
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