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Often Wrong, Never in Doubt
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Editorial Reviews
From Publishers Weekly
In 1983, Deutsch joined his father's small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There's a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch's bluster. True to the book's title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency's campaigns for Tanqueray and drugs as great successes ("The amount of money we made advertising pharmaceuticals was staggering"). [...] Yet he astutely argues, in a chapter on the "Hungry-Eye Hiring Theory," that the most productive employees are often a little angry; they've got "something to prove." Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From AudioFile
Though his celebrity may sell it, it's Donny Deutsch's street smarts and humanity that make this one of the most enduring lessons on running a small business, in this case advertising. Part memoir, part primer on managing clients in a creative business, the material also discusses managing oneself with integrity, a healthy respect for other people, and an honest perspective on one's individual talents and contributions. With its strong writing and the narration of co-writer Peter Knobler, who reads with a Manhattan accent, this is an entertaining listening experience that is also motivating and inspiring without being explicitly so. A worthy addition to one's audio business library. T.W. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.
See all Editorial Reviews
In 1983, Deutsch joined his father's small New York City advertising agency and, over the next two decades, built its annual billings to $1.5 billion. In 2000, he sold the company for $280 million and jumped into media, creating a film production company and hosting a CNBC talk show. There's a lesson or two worth hearing in this story, but readers will have to work to find them in the midst of Deutsch's bluster. True to the book's title, he delivers contradictory ideas with equal forcefulness—as when he denounces cigarette and video game advertising as socially irresponsible, yet holds up his agency's campaigns for Tanqueray and drugs as great successes ("The amount of money we made advertising pharmaceuticals was staggering"). [...] Yet he astutely argues, in a chapter on the "Hungry-Eye Hiring Theory," that the most productive employees are often a little angry; they've got "something to prove." Hit and miss, this book suggests that, in advertising at least, the quest for success is best fueled by arrogance and testosterone. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From AudioFile
Though his celebrity may sell it, it's Donny Deutsch's street smarts and humanity that make this one of the most enduring lessons on running a small business, in this case advertising. Part memoir, part primer on managing clients in a creative business, the material also discusses managing oneself with integrity, a healthy respect for other people, and an honest perspective on one's individual talents and contributions. With its strong writing and the narration of co-writer Peter Knobler, who reads with a Manhattan accent, this is an entertaining listening experience that is also motivating and inspiring without being explicitly so. A worthy addition to one's audio business library. T.W. © AudioFile 2006, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.
See all Editorial Reviews
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