Creativity 33 (Hardcover)

~ David E. Carter (Author)

Editorial Reviews

Product Description

The latest volume of the lavishly-illustrated Creativity annual that has emerged as one of the premier showcases for outstanding design from around the globe. This 33rd edition displays creative and innovative advertising and design work from creative professionals from all over the world in the subjects of: Consumer Ads; Trade Ads; Posters; Billboards; Annual Reports; Brochures; Catalogs; Book Jackets; Record, CE, DVD, Video Packaging; Package Design; Calendars; Direct Mail; T-Shirts; Promotional; Trademarks and Logos; Letterheads and Envelopes; Corporate Identity Manuals; Signage and Environmental Graphics; Editorial Design; Magazine Covers; Public Service Ads; Web Site; and CD-ROMS.

About the Author

David E. Carter is a noted expert on graphic design, having produced over 100 books on various aspects of advertising, logo design and corporate branding. Over the years he has created innumerable ad campaigns and television programming and has been awarded a Clio and seven Emmy awards. He continues to consult on matters of logo design for various companies including Lands' End Business Outfitters, and continues to author books every designer and art director needs on their bookshelves. He lives in Ashland, KY.

Product Details

• Hardcover: 400 pages
• Publisher: Collins Design (September 14, 2004)
• Language: English
• ISBN-10: 0060730781
• ISBN-13: 978-0060730789
• Product Dimensions: 10.9 x 8.7 x 1.3 inches
• Shipping Weight: 4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,945,152 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars The World of Design in One Inspiration-Filled Book, January 31, 2005

By	Roger C. Parker "Roger shows authors how to d... (Dover, NH) - See all my reviews (REAL NAME)

Creativity 33 is an excellent guide for anyone looking for a concise overview of contemporary design practices in a variety of media.

As is often true with books edited by David Carter, the quality of the choices is only matched by their presentation on the page. Each oversize page contains three to eight reproductions of various types of print projects as well as online examples. Illustrations are large enough to teach meaningful lessons.

Samples are grouped by category. Printing and production values are high. The tinest details clearly emerge.

Thumbing through the book, one of my first impressions is the power that comes from the simplicity of the designs and the designer's use of color.

This book would make a great "sample book" for internal training of a design studios' staff, as well as a framework for a semester-long commercial graphic design course or workshop.