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Better Together
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Editorial Reviews
From Publishers Weekly
Alpha dogs" in business not only have a passion for their companies and a talent for seeing opportunities where others see limitations, they also rise above their competitors to become leaders of the pack. Longtime Inc. magazine writer Fenn's breezy and informative book highlights eight such small-company entrepreneurs, among them Chris Zane, whose Connecticut bicycle store brings in $6.1 million a year, and Deb Weidenhamer, whose Arizona auction and appraisal company earns $11.5 million. In chapters with titles like "Seduce Your Customers" and "Transform with Technology," Fenn puts forth each entrepreneur's business as a case study in how to overcome a particular problem—from the Amy's Ice Cream company's efforts to build a hometown reputation to the sock manufacturer Thor-Lo's efforts to innovate sport socks for a changing industry. Practical tips at the end of each chapter highlight the lessons learned, and at the end of the book a conclusion identifies the key behaviors that make up "Alpha Dog DNA." For small-business owners looking to give their enterprise a boost, this practical and chatty book provides solid strategies for shifting into high gear. (Dec.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Fenn, a widely acclaimed reporter, takes us inside the reality of small businesses by showcasing eight successful entrepreneurs who share their stories and strategies. These entrepreneurs have been in business more than 10 years, report sales under $100 million in low-tech industries, and are highly regarded by their peers as well as their employees. Included in the author's review are Chris Zane, whose commitment to customer service has made his company one of the biggest bicycle dealers in the U.S.; Norman Mayne, who has kept his family-owned grocery stores thriving by maximizing the effectiveness of his employees; and Trish Karter, who by skillfully building a brand identity has catapulted her commercial bakery from local markets into national distribution. Common qualities shared by all of these leaders include forging strong community connections; building strong, direct relationships with customers; and using new technology creatively. The author concludes, "They are innovators, creative thinkers, mavericks one and all." This book offers valuable insight for current and aspiring entrepreneurs. Mary Whaley
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
Alpha dogs" in business not only have a passion for their companies and a talent for seeing opportunities where others see limitations, they also rise above their competitors to become leaders of the pack. Longtime Inc. magazine writer Fenn's breezy and informative book highlights eight such small-company entrepreneurs, among them Chris Zane, whose Connecticut bicycle store brings in $6.1 million a year, and Deb Weidenhamer, whose Arizona auction and appraisal company earns $11.5 million. In chapters with titles like "Seduce Your Customers" and "Transform with Technology," Fenn puts forth each entrepreneur's business as a case study in how to overcome a particular problem—from the Amy's Ice Cream company's efforts to build a hometown reputation to the sock manufacturer Thor-Lo's efforts to innovate sport socks for a changing industry. Practical tips at the end of each chapter highlight the lessons learned, and at the end of the book a conclusion identifies the key behaviors that make up "Alpha Dog DNA." For small-business owners looking to give their enterprise a boost, this practical and chatty book provides solid strategies for shifting into high gear. (Dec.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Fenn, a widely acclaimed reporter, takes us inside the reality of small businesses by showcasing eight successful entrepreneurs who share their stories and strategies. These entrepreneurs have been in business more than 10 years, report sales under $100 million in low-tech industries, and are highly regarded by their peers as well as their employees. Included in the author's review are Chris Zane, whose commitment to customer service has made his company one of the biggest bicycle dealers in the U.S.; Norman Mayne, who has kept his family-owned grocery stores thriving by maximizing the effectiveness of his employees; and Trish Karter, who by skillfully building a brand identity has catapulted her commercial bakery from local markets into national distribution. Common qualities shared by all of these leaders include forging strong community connections; building strong, direct relationships with customers; and using new technology creatively. The author concludes, "They are innovators, creative thinkers, mavericks one and all." This book offers valuable insight for current and aspiring entrepreneurs. Mary Whaley
Copyright © American Library Association. All rights reserved
See all Editorial Reviews
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