Creativity 34 (Hardcover)

~ David E. Carter (Author)

Editorial Reviews

Product Description

Someone recently asked me "How is Creativity different from the other annuals?"

Creativity isn't limited to certain zip codes, or to certain countries. Creative work, even when it comes from global ad agencies, is usually the product of a small handful of people -- creative people. Creative excellence is all about the idea and the execution.

And that's what is different about Creativity 34. Here, you'll see work from global agencies in New York, London, and Seoul, and other advertising centers around the world. You'll also see work from highly creative small firms, from Bangkok and Birmingham to Charleston and Copenhagen.

Creativity is a state of mind. And excellent work is shown in Creativity, no matter where it comes from. That's how we're different.

About the Author

David E. Carter has authored, edited, and compiled over 100 books on graphic design, advertising, logos, branding, and corporate identity. Over the years he has created innumerable ad campaigns and television programming and continues to consult on matters of design and branding for various firms.

Product Details

• Hardcover: 400 pages
• Publisher: Collins Design (August 23, 2005)
• Language: English
• ISBN-10: 0060833106
• ISBN-13: 978-0060833107
• Product Dimensions: 11.2 x 8.9 x 1.4 inches
• Shipping Weight: 4.2 pounds
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,759,457 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 4 people found the following review helpful:

2.0 out of 5 stars Unbelievably poor design... especially for a design book., August 28, 2005

By	JD - See all my reviews

As someone who has had work published in several of David E. Carter's books, I appreciate his books for their value as a resource for designers and a way for those included in the books to promote themselves. But it always surprises me how poorly designed both the covers and interiors are, this book included. The covers are uninventive, dated, and unexciting, and the interiors are so crammed full of work that it's difficult to focus on any individual piece. There's just too much work featured in his books, and much of it of poor quality. I realize that if Carter were to "trim the fat", it might mean some of my work not getting into his next book. I'm fine with that -- would just like to see the quality of these books improved.