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Small Is Beautiful: Economics as if People Mattered
 
 
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Small Is Beautiful: Economics as if People Mattered (Paperback)

by E. F. Schumacher (Author) "One of the most fateful errors of our age is the belief that "the problem of production" has been solved..." (more)
Key Phrases: collectivised ownership, mass migration into cities, forward stampede, United States, Scott Bader, Gross National Product (more...)
4.0 out of 5 stars See all reviews (30 customer reviews)

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Editorial Reviews

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"Enormously broad in scope, pithily threads from Galbraith and Gandhi, capitalism and Buddhism, science and psychology." -- -- The New Republic

Product Description
The classic of common-sense economics. "Enormously broad in scope, pithily weaving together threads from Galbraith and Gandhi, capitalism and Buddhism, science and psychology."-- The New Republic

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Product Details

  • Paperback: 352 pages
  • Publisher: Harper Perennial (September 27, 1989)
  • Language: English
  • ISBN-10: 0060916303
  • ISBN-13: 978-0060916305
  • Product Dimensions: 8 x 5.3 x 0.9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars See all reviews (30 customer reviews)
  • Amazon.com Sales Rank: #5,545 in Books (See Bestsellers in Books)

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    #19 in  Books > Business & Investing > Economics > Theory
    #46 in  Books > Business & Investing > Skills > Communications

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71 of 74 people found the following review helpful:
5.0 out of 5 stars Not Only Beautiful, But Also Practical, December 19, 2003
By Tony Theil (Philadelphia, PA United States) - See all my reviews
In my college days I struggled with economics and barely passed. My economic professors and the course material were dull, ambiguous, and non-stimulating. None of these adjectives could be used to describe Schumacher's Small is Beautiful: Economics as if People Mattered.

Schumacher makes economics come alive with wit, humor, and practicality. His approach is qualitative, not quantitative. A recurring statement throughout the book epitomizes his philosophy, "Why use the computer if you can make the calculation on the back of an envelope"? He gives the science a personality when identifying the disparities between the rich and poor, the educated and uneducated, and the gap between city people and country-folk.

Small is Beautiful created a humanistic economics movement. It's a wholistic approach containing ethical, ecological, and metaphysical components that are missing from the statistical models that solely measure GNP. Schumacher sounded the alarm regarding globalization when asking "how much further 'growth' will be possible, since infinate growth in a finite environment is an obvious impossibility". He was critical of a society that generates unbounded materialism, and motivated by greed and envy.

Some of the more interesting of the 20 essays are: "Peace and Permanence", "The Role of Economics", "Buddhist Economics", "The Greatest Resource - Education", "Technology with a Human Face", "Development of Intermediate Technology", and "Two Million Villages".

Although the book was written in 1973, it is as timely now as it was then. The 25th anniversary edition contains provocative updates provided as sidebars by contributors such as Hazel Henderson, Peter Warshall, Amory Lovins, Godric Bader, et al.

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35 of 35 people found the following review helpful:
5.0 out of 5 stars The "Great Heresy of Economics" And a Must Read, January 10, 2003
By "gwydionoak" (Elkhart, IN USA) - See all my reviews
When I was a student at Brigham Young University in the early 80's, I was introduced by my macroeconomics professor to what many economists of the time considered to be the "great heresy of economic theory." - a copy of Small is Beautiful. He warned me that quoting it in research papers would be most unwise, as the BYU economics department was, and continues to be, a strong proponent of the current economic orthodoxy of infinite economic growth and prosperity that dominates economics even today. He finished by saying that "Schumacher was a radical, no doubt about it. However, he will also turn out to be right in the end."

Truer words were never spoken. There are those who will point out detail errors in Schumacher's work. The book was, after all, written over 25 years ago, and Schumacher would never have considered himself a prophet. Yet the central theme of his work, that infinite economic growth is impossible within a finite system, and the inevitable consequences of ignoring this simple truth have been fully vindicated. Even the most orthodox economists are beginning to see the disasterous environmental and social consequences of their economic policies over the last 50+ years, which Schumacher describes in detail, and warn policy makers that major changes must be made. Schumacher also proposed a highly effective and practical method, Intermediate Technology, to help impoverished and developing nations make the best possible use of modern scientific and technological advances, without the vast (and for countless millions in the world impossible) financial investments and ecological/social consequences. In 1965 Schumacher and a few friends started the Intermediate Technology Development Group ...which continues to develop practical applications of his ideas in the developing world. Small is Beautiful - a Study of Economics as if People Mattered, along with his other two key books Good Work, which explores the question of the effects of modern economics on the individual and the very purpose of work itself, and A Guide for the Perplexed, which outlines the philosophical and spiritual underpinnings of Schumacher's work, provide a powerful and compelling alternative view of economics and our world - a view every bit as applicable today as it was in his lifetime.

An earlier reviewer who seemed to have no grasp of economics or recent history (Gen Ne Win is no more a Buddhist than Hitler was a Jew - he in fact deliberately set out to destroy the cultural and economic system of Burma - including Buddhism itself. To use this example to "invalidate" the chapter "Buddhist Economics" totally destroys this reviewer's credibility) stated that "a wise world has ignored his bad advice & prospered." Far from it. In the end, a wiser world will be forced to look back on Schumacher's book and conclude that he was, in fact, right.

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39 of 42 people found the following review helpful:
4.0 out of 5 stars Many important ideas, January 25, 2004
By Jeremy Michalek (Pittsburgh, PA United States) - See all my reviews
(REAL NAME)   
"The whole point is to determine what constitutes progress." Fritz Schumacher published Small is Beautiful in 1973, but the vast majority of his text is still relevant today, if not more so. This book can be read as a response to the Washington Consensus and Chicago school economist perspectives of metric-based laissez faire economics driven by efficiency, often at the expense of class polarization and increasing inequality, that pervade the shallow "common-sense" understandings of amateur economists and the general United States population: "...growth of GNP must be a good thing, irrespective of what has grown and who, if anyone, has benefited." Schumacher recognizes that "...economists, for all their purported objectivity, are the most narrowly ethnocentric of people. ...since their world view is a cultural by-product of industrialism, they automatically endorse the ecological stupidity of industrial man and his love affair with the terrible simplicities of quantification."

Schumacher responds with a broad, big-picture discussion of our economic culture, noting that sustainability is an impossibility when ever growing demands for increased production, "assuming all the time that a man who consumers more is 'better off' than a man who consumes less", expend an environment with finite resources. He notes that lasting peace is threatened by extraordinarily unequal distributions of power and access to resources, "what else could be the result but an intense struggle for oil supplies, even a violent struggle," and echoes Gandhi's disapproval of "dreaming of systems so perfect that no one will need to be good." Schumacher criticizes trump card economic judgments, arguing that "society, or a group or an individual within society, may decide to hang on to an activity or asset for non-economic reasons - social, aesthetic, moral, or political," and further noting that the judgment of modern economics is a fragmentary judgment, caring only "whether a thing yields a money profit to those who undertake it or not.... It is a great error to assume, for instance, that the methodology of economics is normally applied to determine whether an activity carried on by a group within society yields profit to society as a whole." The market, he argues, "is the institutionalization of individualism and non-responsibility.... To be relieved of all responsibility except to oneself means of course an enormous simplification of business. We can recognize that it is practical and need not be surprised that it is highly popular among businessmen." Commenting on this culture of self-interest, he quotes Tolstoy: "I sit on a man's back, choking him, and making him carry me, and yet assure myself and others that I am very sorry for him and wish to ease his lot by any means possible, except getting off his back."

While economics teaches us that "the ideal from the point of view of the employer is to have output without employees, and the ideal from the point of view of the employee is to have income without employment," Schumacher believes this perspective fails to understand that a persons acts both as a producer and consumer: "If man-as-producer travels first-class or uses a luxurious car, this is called a waste of money; but if the same man in his other incarnation of man-as-consumer does the same, this is called a sign of a high standard of life." Furthermore, "to strive for leisure as an alternative to work would be considered a complete misunderstanding of one of the basic truths of human existence, namely that work and leisure are complementary parts of the same living process and cannot be separated without destroying the joy of work and the bliss of leisure."  

Schumacher also comments on science and a set of nineteenth century scientific ideas which have become the lenses through which we have learned to interpret the world. He argues for care in selecting the direction of scientific research, since, "as Einstein himself said, 'almost all scientists are economically completely dependent' and 'the number of scientists who possess a sense of social responsibility is so small' that they cannot determine the direction of research."

In Part III, Schumacher explores third-world economic development. He notes the power dynamic inherent in the non-democratic system of free trade as it exists today: "It is a strange phenomenon indeed that the conventional wisdom of present-day economics can do nothing to help the poor. Invariably it proves that only such policies are viable as have in fact the result of making those already rich and powerful, richer and more powerful." He explores models for third world development, focusing on appropriate technology that can avoid creating a dual-economy, which affects the power structure and causes systemic migration: "It is always possible to create small ultra-modern islands in a pre-industrial society. But such islands will then have to be defended, like fortresses, and provisioned, as it were, by helicopter from far away." He argues instead for distribution of development resources to non-capital-intensive human-scale projects that can be maintained by local people, maximizing the level of useful employment rather than productivity per person. He emphasizes that appropriateness can be assessed only through learning local culture and working with and through local people: "As long as we think we know, when in fact we do not, we shall continue to go to the poor and demonstrate to them all the marvelous things they could do if they were already rich." He also warns against crippling dependence on foreign powers for supply or demand: "the role of the poor is to be gap-fillers fin the requirements of the rich," and focuses instead on small-scale development of local focus.

Overall, while I cannot agree with all of Schumacher's assessments, I doubt that "small is beautiful" can be a true universal claim, I question his assumptions of gender roles and his naïveté about realpolitik, and I also feel that his periodic appeal to religious rhetoric and "beauty" somewhat obstructs his message, I do feel that he makes a great many strong points and encourages the reader to question conventional economic wisdom and look for a deeper understanding of the world.

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Most Recent Customer Reviews

1.0 out of 5 stars There's a million other books to read...
Today I looked at my copy of Small and honestly, I have zero interest in reading this. Someone would have to radically update this since it now reads like a 60's time capsule... Read more
Published 7 days ago by A. Blazer

5.0 out of 5 stars Small is still beautiful, large is still ugly
Of late the bestseller lists have been filled with titles such as "Freakonomics" and "Predictably Irrational". Read more
Published 5 months ago by not4prophet

4.0 out of 5 stars A Conservative Critique of Industrial Capitalism
Written in the same vein as the southern agrarians and the English distributists, Schumacher's classic is a collection of essays on an alternative way of viewing capitalism and... Read more
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5.0 out of 5 stars Pioneering Book on Sustainability...Still Very Relevant
Having sung the praises last month of a book that invited businesses to get bigger, it's only fair to put out the other perspective: that human-scale enterprises tend to be... Read more
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5.0 out of 5 stars Buy this Inspirational book from your locally owned bookstore
Great book.....If you haven't read it and are considering a purchase, heed the wisdom in the title. Buy local, support small businesses. Read more
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5.0 out of 5 stars I (Who Have Nothing)
Put in simple pop culture terms, the argument against Small, is: Imagine a steady rock & roll diet of nothing but local bands. No Berry, no Beatles, No Stones, no Dylan, etc. Read more
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3.0 out of 5 stars great insights but the book could nave been better
This book offers some excellent insights but lacks something that all big picture political/economic books must have - humor. Read more
Published 14 months ago by Buck

5.0 out of 5 stars Classic
A bit outdated but given that it was written in the 70s this book is very inspiring ans still very applicable (if not even more applicable today than in the past). Read more
Published on June 27, 2007 by stric

5.0 out of 5 stars Small IS Beautiful!
I've never been all that interested in macroeconomics, but intrigued by the title, I gave Small is Beautiful by E.F. Schumacher a try. Read more
Published on January 25, 2007 by Kristen Stewart

5.0 out of 5 stars Let's Get Small
This is one of the radical books of the '60s --read: life-changing/ world/ changing. About a million people love this book (I've told you a thousand times to stop exaggerating),... Read more
Published on January 22, 2006 by Gord Wilson

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