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Writing That Works; How to Communicate Effectively In Business
 
 
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Writing That Works; How to Communicate Effectively In Business (Paperback)

by Kenneth Roman (Author), Joel Raphaelson (Author) "Too many of the communications I get are meaningless"" observes a leading CEO..." (more)
Key Phrases: writing that works, United States, Wall Street, Bell Laboratories (more...)
5.0 out of 5 stars See all reviews (19 customer reviews)

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Frequently Bought Together

Customers buy this book with Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear by Frank Luntz

Writing That Works; How to Communicate Effectively In Business + Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear

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Editorial Reviews

Review
Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

Product Description
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters thar lead to interviews
  • Speeches that make a point


See all Editorial Reviews

Product Details

  • Paperback: 193 pages
  • Publisher: Collins Reference; 3rd revised edition (August 22, 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 7.8 x 5.3 x 0.6 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars See all reviews (19 customer reviews)
  • Amazon.com Sales Rank: #109,884 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #51 in  Books > Business & Investing > Skills > Business Writing
    #76 in  Books > Business & Investing > Reference > Writing

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What Do Customers Ultimately Buy After Viewing This Item?

Writing That Works; How to Communicate Effectively In Business
87% buy the item featured on this page:
Writing That Works; How to Communicate Effectively In Business 5.0 out of 5 stars (19)
$10.17
Writing That Works: Communicating Effectively on the Job
8% buy
Writing That Works: Communicating Effectively on the Job 5.0 out of 5 stars (3)
$66.65
Ogilvy on Advertising
2% buy
Ogilvy on Advertising 4.6 out of 5 stars (83)
$16.47
Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear
2% buy
Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear 3.4 out of 5 stars (19)
$10.85

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Customer Reviews

19 Reviews
5 star:
 (19)
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Average Customer Review
5.0 out of 5 stars (19 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
13 of 13 people found the following review helpful:
5.0 out of 5 stars I don't want my competitors to read this book, October 17, 2000
By Andrew J. Neff (Teaneck NJ USA) - See all my reviews
(REAL NAME)   
This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.

The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.

As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.

At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.

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6 of 6 people found the following review helpful:
5.0 out of 5 stars A Communications Handbook for Managers, January 12, 2001
By Randall Rothenberg (New York, NY USA) - See all my reviews
If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars So Far Nothing Better, May 29, 2001
By Henry Cholakyan (Burbank, CA United States) - See all my reviews
I bought this book and learned so much from it. I liked the e-mail section of the book and the suggestions of the author for clear writting are remarkable. I highly recommend it if you are interested in becoming a good communicator through writting.
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Most Recent Customer Reviews

5.0 out of 5 stars used copy - Writing that works
I recieved the book well in time, a week early perhaps.
And also the book is in expected condition.
I am highly satisified with the service.
Published 20 days ago by Tanushree Goyal

5.0 out of 5 stars writing that works
I have got the book on my hands before i was expecting.( outside USA)
In this case i knew the book. Read more
Published 21 months ago by Ricardo Baldissera

5.0 out of 5 stars Writing That Works - It Really Does Work
Writing that Works, by Kenneth Roman, is a great, great, book on how to improve your writing on the job. Read more
Published on March 20, 2007 by Glenn Gallagher

5.0 out of 5 stars Concise, practical, effective!
If you are looking for a concise and practical guide to business writing, then you've found the right book. Read more
Published on July 1, 2006 by Lemuel Gonzalez

5.0 out of 5 stars Elements of Style for MBAs
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone... Read more
Published on December 29, 2002 by C. Ryan

5.0 out of 5 stars Very useful reference
Concise, simple and straight froward advice.
It give you advices of how to write good memo, report, e-amail,....
Published on September 14, 2002 by Al-riyamisalim

5.0 out of 5 stars Keep this one on your desk - it works!
In business, the adage holds - it's not always what you say but how you say it that counts. Writing That Works provides clear examples of how to write and communicate effectively... Read more
Published on January 11, 2001 by Nancy Barton

5.0 out of 5 stars An invaluable aid throughout one's business career
Communicating the `right' way is fundamental to business success. Writing That Works offers readers several `right' ways to written communications. Read more
Published on January 6, 2001 by Sunny Misser

5.0 out of 5 stars A "classic" - now even better
This was a great book when it was first published in 1981. But even "classics" can be improved and this third edition is even better. Read more
Published on November 9, 2000 by Gandalf S.r.l.

5.0 out of 5 stars A Book that Works
This is a highly effective, easy-to-understand work that has significant benefits for anyone involved in business communications. Read more
Published on October 12, 2000 by gregory smith

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