Writing That Works; How to Communicate Effectively In Business (Paperback)

by Kenneth Roman (Author), Joel Raphaelson (Author) "Too many of the communications I get are meaningless"" observes a leading CEO..." (more)
Key Phrases: writing that works, United States, Wall Street, Bell Laboratories (more...)

Editorial Reviews

Review
Clear, concise communications that make the right point will launch your career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC

In advertising, the challenge is to find the one simple, inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc.

Roman and Raphaelson offer an abundance of practical tips for helping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.

Product Description
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:

• Presentations that move ideas and action
• Memos and letters that get things done
• Plans and reports that make things happen
• Fund-raising and sales letters that produce results
• Resumes and letters thar lead to interviews
• Speeches that make a point

See all Editorial Reviews

Product Details

• Paperback: 193 pages
• Publisher: Collins Reference; 3rd revised edition (August 22, 2000)
• Language: English
• ISBN-10: 0060956437
• ISBN-13: 978-0060956431
• Product Dimensions: 7.8 x 5.3 x 0.6 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (19 customer reviews)
• Amazon.com Sales Rank: #109,884 in Books (See Bestsellers in Books)

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  #51 in	Books > Business & Investing > Skills > Business Writing
  #76 in	Books > Business & Investing > Reference > Writing

Customer Reviews

Most Helpful Customer Reviews

13 of 13 people found the following review helpful:

5.0 out of 5 stars I don't want my competitors to read this book, October 17, 2000

By	Andrew J. Neff (Teaneck NJ USA) - See all my reviews (REAL NAME)

This was a terrific book which I would recommend to all of my clients, colleagues and friends -- but not to my competitors. It gives too many good ideas on how to get your message across effectively, succinctly and clearly.

The style is particularly effective -- bullet points with examples and real world examples of how to write more effectively.

As a securities analyst following technology companies, I am in a very writing-intensive business, where I need to get my point across as effectively as possible in as few words as possible.

At another level, I am alarmed by the caliber of writing that I see from people who we recruit -- people from major universities and graduate schools -- who are unable to write effectively. This book will be a useful tool for them -- better late than never.

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Communications Handbook for Managers, January 12, 2001

By	Randall Rothenberg (New York, NY USA) - See all my reviews

If Strunk and White had gone to business school, this is the book they would have written. It's an antidote to the interminable memo, the pointless presentation, and the endless e-mail.

4 of 4 people found the following review helpful:

5.0 out of 5 stars So Far Nothing Better, May 29, 2001

By	Henry Cholakyan (Burbank, CA United States) - See all my reviews

I bought this book and learned so much from it. I liked the e-mail section of the book and the suggestions of the author for clear writting are remarkable. I highly recommend it if you are interested in becoming a good communicator through writting.