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Influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback)

by Robert B. Cialdini (Author)
4.7 out of 5 stars  (249 customer reviews)
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Editorial Reviews
Amazon.com
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.

Journal of Social and Clinical Psychology
The materials in Cialdini's Influence is a proverbial gold mine. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews
Product Details
  • Paperback: 336 pages
  • Publisher: Collins Business; Rev. Ed., 1st Collins Business Essentials Ed edition (December 26, 2006)
  • Language: English
  • ISBN-10: 006124189X
  • ISBN-13: 978-0061241895
  • Product Dimensions: 8 x 5.4 x 1 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: