Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (Paperback)

~ (Author)
Key Phrases: second salvo, wired world, canned feature, Expanding Your Guerrilla, Fanning Out, Basic Training (more...)

Editorial Reviews

Product Description

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

About the Author

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

Product Details

• Paperback: 368 pages
• Publisher: Harper Paperbacks (August 12, 2008)
• Language: English
• ISBN-10: 0061438529
• ISBN-13: 978-0061438523
• Product Dimensions: 8.1 x 5.6 x 0.6 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #150,757 in Books (See Bestsellers in Books)

  Popular in this category: (What's this?)

  #54 in

  Books > Business & Investing > Marketing & Sales > Public Relations

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great - workable - ideas!, April 13, 2009

By	Alan J. Barr "Change Catalyst & Executive Coach" (Ann Arbor, Michigan USA) - See all my reviews (REAL NAME)

Guerrilla PR 2.0 has some incredibly simple, easy-to-apply ideas for really making progress on the PR front. Very helpful book. And, it's a very quick read. Highly recommended for anyone who owns a small business. I own a small consulting firm, and the ideas I took away from the book have more than paid for the price of the book (way more!). A must read.

3 of 3 people found the following review helpful:

4.0 out of 5 stars Great Business/Marketing starter book, April 2, 2009

By	Mark Deo "Mark Deo" (Torrance, CA) - See all my reviews

I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend

3 of 3 people found the following review helpful:

4.0 out of 5 stars A great first book on Marketing and PR, March 16, 2009

By	Thom Mitchell (Providence, RI USA) - See all my reviews (REAL NAME)

This book is an update of the original Guerrilla P.R. and as such if you read the first one 15 years ago you'll find some new stuff but nothing that is ground breaking in today's era of social media and web 2.0 viral marketing.

However, that being said if you've never done any marketing before, there is no better book with which to start. This book is a great introduction that is easy to read, interesting and useful in how it helps you think through the process of marketing your business or organization.