From Publishers Weekly
Phoenix-based lawyers Canter and Siegel recently made national headlines after advertising their services on the Internet, a global network linking millions of company, academic, institutional and governmental computers as well as commercial online services. Critics charge that commercial messages are intrusive and violate "Netiquette," the research-only tradition on which the Internet was built. This practical manual, which is bound to raise hackles in some quarters, explains how anyone, equipped with a personal computer, telephone line, software and an Internet account, can market their products or services on the Internet, as thousands of vendors have already done. In a witty, user-friendly style, the authors cover the basics of structuring ads and promotions and disseminating them via the Internet's electronic mail, discussion groups, electronic bulletin boards, opening "stores" (data sites) online and other techniques. One chapter surveys the array of sexual material and pornography available on the Internet. The authors also outline ways to cope with forged messages, abuse and vandalism by entrenched Netters who are opposed to cyberselling. Author tour.
Copyright 1994 Reed Business Information, Inc.
From the Publisher
The bestseller that has fanned the flames of cyberspace controversy and remains the only guide to using the Internet to make money.
--This text refers to an out of print or unavailable edition of this title.
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11
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- Fighting Spam for Dummies by John R. Levine on page 14, and Index
- The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells by Robert W. Bly in Back Matter
- World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne on page 225
- Absolute PC Security and Privacy by Michael Miller on page 431
- Encyclopedia of New Media : An Essential Reference to Communication and Technology by Steve Jones on page 415
See all 11 books citing this book
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