To help companies succeed in the "next economy," Downes (coauthor, Unleashing the Killer App) presents a guide for managers, focusing on the concept of information as a valuable product in itself. "As the new supply chain emerges," he writes, "... information about products can be worth more than the products themselves." He cites TV Guide as an old-school example, then draws on his practice with myriad companies to explain the secrets of generating new products and services from a "complete circuit of information." Downes's strategy embraces all aspects of the information revolution, and succinctly with the aid of diagrams and charts elucidates why a company needs this strategy, how to assemble it and how to keep it running.
Copyright 2002 Cahners Business Information, Inc.
Book Description
Underneath the ever-roiling surface of public markets, information technology continues to remake the economy. Fifty years after the first commercial computer was sold, we stand on the brink of introducing intelligence into over a trillion items in commerce at a price too small to calculate. The age of disposable computing will transform every industry. Are you ready?In The Strategy Machine, Larry Downes, the bestsellingcoauthor of Unleashing the Killer App, charts a proven course through the uncertain future of business. With both winning and losing case studies, The Strategy Machine shows how to develop and nurture a "strategy portfolio" that can withstand the pressure of potent internal and external obstacles. Much like your personal financial portfolio, a strategy machine hedges your bets across a wide range of dramatically different challenges your business will face. Downes's approach generates new profits from new information products and services, regardless of the industry or the size of your company.In the book, Downes introduces important new tools every manager can use, including:
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