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With the ubiquitous term
consultant now being bandied about as practically every second person's job description,
Consulting Demons is a book for everyone. At once an entertaining account of one man's personal odyssey through the various levels and organizations of the corporate consulting world, an informed opinion given to fresh-faced MBAs choosing this profession as a career, and an ominous warning to clients not yet privy to its inner workings,
Consulting Demons is a compelling read.
Earning an undergraduate degree in political science at MIT, Lewis Pinault channeled his interests in space development into areas more salable in the late 1970s, namely, ocean engineering and Japanese. Hired directly out of college by a Japanese shipbuilder, he spent the next few years living in the conglomerate's dilapidated dormitories, mastering the language and gaining valuable project management experience. Pinault's introduction to the alluring world of corporate consulting came through company contact with consultants from the Boston Consulting Group (BCG), and a year later he'd been willingly sucked into the vortex of a fast-paced, all-consuming 12-year consulting career. His ensuing adventures led him throughout Southeast Asia, in and out of BCG, the MAC Group, Gemini Consulting, Arthur D. Little (ADL), and finally Coopers & Lybrand, and through a number of less-than-professional exercises in client scamming and industrial espionage (otherwise known as benchmarking).
Having left the sanctums of global consultancies to pursue his original aspirations in science and the law, Pinault has written an exposé of considerable force. Part autobiography, part cautionary manual, the book presents a dark picture of the world of management consulting; in fact, each of its chapters ends with a "Consulting Demonology" tract, including such topics as "Client Beware: Consultants' Spycraft Charms" and "Red Spots and Other Ruses Consultants Use to Close on Large Fees." Though Pinault's tone is sometimes rather arrogant, it serves to reinforce the nature of the consulting game, one that this book portrays as risky and lucrative for the consultant but extremely costly and often not worthwhile for the client. If you're already a bona fide member of the ever-growing management consultant population, read this book and measure your worth as a successful trickster or unknowing drone. If you're thinking of becoming a consultant, read this book and think again. If you're a client about to sign a pact with the devil (or its demons), beware. --S. Ketchum
From Publishers Weekly
This expose is sure to incite envy and lust for the power and influence consulting entails, while simultaneously inciting dismay at the underhanded tactics consultants apparently use as a matter of course. Pinault, an international player in a number of major consulting organizations, narrates the story of his life as a participant in a number of corporate takeovers, reengineerings and project startups. The book is heavily dependent on dialogue, which lends an air of freshness and reality to business subjects often bound in stilted, academic prose. The story begins with Pinault's background: he tells how, having hoped for a career in space technology, he detoured into the study of Japanese and began his career working for a Japanese shipbuilding firm. This was followed quickly by his immersion into the international Boston Consulting Group. With the exception of a few detailed descriptions of actual consulting projects--the manufacture of disposable diapers is one--most of this account describes Pinault's rise up the consulting ladder, his struggles with the demands and stress of the job and the machinations of various consulting firms competing intensely on several continents. Pinault's work was sometimes skullduggerish, and he gleefully relates tales of his "benchmarking"--i.e., covertly, duplicitously discovering other companies' trade secrets--and low-bidding competitors' clients. Interspersed throughout are pithy guidelines that condense consulting into simple lessons: e.g., "Cases that begin to show obsession with large quantities of data... run a high danger of fractured expectations." This is two books in one, the narrative refreshing and illuminating, the guidelines terse and educational. At times, both serve to highlight the shady, sometimes questionable activities that seemingly permeate this professional culture. (Feb.)
Copyright 2000 Reed Business Information, Inc.
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