Amazon.com Review
Like legions of corporate foot soldiers who have grown dissatisfied with their safe but stifling careers, publishing executive Harriet Rubin decided to flee the massive organization in which she had become enmeshed and start over on her own. The life of a "soloist," as she came to describe this new professional direction, turned out to be both challenging and exhilarating--and one, Rubin immediately realized, that she would never trade for a return to big business.
Soloing is a thought-provoking account of Rubin's career transition with helpful information for others who similarly hope to break free.
Drawing upon the wisdom of disparate authorities ranging from Peter Drucker and Tom Peters to Joseph Campbell and John Steinbeck, Rubin explores the various attractions, distractions, commitments, and opportunities that face those who drop out of the corporate ranks to go solo. She explains how to know when you're really ready (dreams were a major indicator for her and others, including Nickelodeon founder Geraldine Laybourne), how to handle the inevitable fears (in her case, by working harder than ever while savoring her new-found freedom), and how to get this new career up and running (including suggestions for building a personal "brand," maintaining visibility among clients, and creating effective proposals). The result is a truly unique look at a growing workforce segment that will prove inspiring to anyone contemplating going it alone. --Howard Rothman
Review
"A wonderful read and a great road map for discovering that you are who you are--not what you do." --
Frederic D. Rosen, founder and builder of Ticketmaster and current Soloist "As the environment of most large institutions becomes more and more toxic to human values and health, we all have to wonder if the 'end of the job' isn't just around the corner. But what will replace this icon of the Industrial Age? Self employment? Free lancing? Harriet Rubin suggests a very different image, soloing. In so doing, she may have hit upon the workplace metaphor for the post-Industrial world. As she explains, soloing is less about being alone than it is about approaching one's life as if you were creating it, as an ongoing composition. While soloing can be done as a single act or with collaborators, what it cannot be done without is the soul of the artist, the very thing that large institutions are making extinct." --
Peter Senge, MIT, author of The Fifth Discipline"Harriet Rubin has clicked into the trend we call Cashing Out: The essence of the American dream today: no boss, no red tapeworking the hours you want, working with the clients you choose' If you have a dream so strong that the thought of not doing it makes you really unhappy, then have the courage of your convictions: Read this book." --
Faith Popcorn, Faith Popcorn's Brain Reserve"The number of Americans leaving the corporate world to go it alone is swelling to a huge wave. This wise and supremely instructive book is all you will need to make the transition." --
John Naisbitt, author of Megatrends"Where was this book when I needed it? A practical, pragmatic plan for the wanna-be "Soloist" in all of us. Everyone from masquerading managers to meditating monkscan move towards the self-actualization we all seek. Chopra move over . . . as here comes Rubin. Not foreveryone . . . only those ready to grow." --
Gerard R. Roche, Chairman, Heidrick & Struggles