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Methods of Research In Social Psychology
  
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Methods of Research In Social Psychology (Hardcover)

by Elliot Aronson (Author), Phoebe C Ellsworth (Author), J. Merrill Carlsmith (Author), Marti Hope Gonzales (Author)
5.0 out of 5 stars See all reviews (1 customer review)


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Product Description
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.

Product Details

  • Hardcover: 376 pages
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 2 edition (November 1, 1989)
  • Language: English
  • ISBN-10: 0070024669
  • ISBN-13: 978-0070024663
  • Product Dimensions: 9.4 x 6.6 x 1 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.com Sales Rank: #554,503 in Books (See Bestsellers in Books)


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5 of 5 people found the following review helpful:
5.0 out of 5 stars Amazing book on research methods, May 8, 2006
By Kimberly Iaffaldano (Ithaca, NY USA) - See all my reviews
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Of all the books I have used in research methods courses, this one is by far the best. It is written in a clear and engaging style, with plenty of excellent examples. The authors cover everything from the most basic (like the difference between an independent and dependent variable) to the most advanced techniques and strategies for designing a tight, valid experiment. This book was a joy to read and I highly recommend it to anyone with an interest in social science research methods.
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