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First-time exhibitors, marketing managers, and trade show pros looking to exploit the powerful sales and marketing potential of exhibiting can turn to this edition of the professional's classic resource. Acclaimed exhibitor guru Edward Chapman covers every vital element of a successful exhibit program from planning to implementation to post-show follow-up. He offers practical guidance for picking the right shows, setting exhibit goals, and managing a budget. The guide also focuses on new opportunities for international exhibiting, and includes exhibit case studies.
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Citations
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4
books
cite this book:
- Getting business to come to you by Paul Edwards on page 642
- Strategy and Management of Industrial Brands: Business to Business - Products & Services by Philippe Malaval in Back Matter
- AMA Handbook For Managing Business To Business Marketing Communications by J. Nicholas DeBonis on page 166
- Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) by Conrad Levinson in Back Matter
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