As a prime sales tool, the good old catalog is as vital as ever--especially when it's on the Web and done right. This guide explains the business strategies behind the trend and shows how to create "smart" (i.e., not static) online database-driven catalogs for business and consumer buyers. The CD-ROM is a real bonus; it contains a fully functional version of Saqqara Systems Stepsearch Software, the corporate-tested Internet catalog publishing and authoring system valued at over $1,000.
From the Back Cover
Create a state-of-the-art interactive online catalog! Would you like your business to have a top-of-the-line electronic catalog like that of The Sharper Image or The Nature Company? Do you wish your business could communicate with other businesses online as effectively as Xerox or Hewlett-Packard do? With this book, your business can! Written by the founders of the company that implemented H P's and Xerox's online catalog, and packed with case studies from companies like The Sharper Image and The Nature Company, Building Database-Driven Web Catalogs tells you how to go from "static" online catalogs modeled on obsolescent print media, to a dynamic and effective E-Commerce site with leading-edge interactive capabilities.
You'll find numerous guides that describe how to design a technically attractive site. But only Building Database-Driven Web Catalogs gives you what you really need to understand and profitably exploit the business benefits, possibilities, and implementation of E-Commerce. With all the strategic management information you need to make business decisions plus the detailed implementation data needed to put those decisions in place, this guide is an essential reference in today's marketplace. It's a resource that can earn thousands of dollars for your business--now, and well into the 21st century.
