by Ernest Dichter
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The Strategy of Desire (Classics in Communication and Mass Culture Series) by Ernest Dichter |
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- Learning From Strangers: The Art and Method of Qualitative Interview Studies by Robert S. Weiss in Back Matter (1), and Back Matter (2)
- Signs in Contemporary Culture: An Introduction to Semiotics by Arthur Asa Berger on page 58, and Back Matter
- Globalization and Its Managerial Implications by C. P. Rao on page 182
- The Shopping Experience (Published in association with Theory, Culture & Society) by Dr Pasi Falk in Back Matter
- Qualitative Market Research: A Comprehensive Guide by Dr. Hy Mariampolski in Back Matter
See all 17 books citing this book
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Beta (What's this?)Handbook of Consumer Motivations
See more on Market Research Ernest Dichter was one of the pioneers in the field - and regarded as the Father of Motivation.
Created on May 23, 2006, last edited on May 23, 2006.
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