The Creative Communicator: 399 Ways to Make Your Business Communications Meaningful and Inspiring (Paperback)

by Barbara Glanz (Author)

Editorial Reviews

Product Description
Motivate employees, boost sales, and provide the best customer service--with advice from a popular speaker and consultant. "Nothing in life is more important than communicating with each other. . .and this book is the very best I've read on the subject."--Og Mandino, author of The Greatest Salesman in the World. The Creative Communicator will appeal to the same readers who loved CARE Packages for the workplace. This uplifting book offers 399 easy-to-implement ideas covering all the bases of business communication, including ways to show everyday appreciation to clients and staff; tips for developing newsletters and brochures; using e-mail, voice mail, an dfaxes to send positive messages; and more.

From the Back Cover
Praise for The Creative Communicator. "Nothing we do in life is more important than communication with each other. . .and this book is the very best I've ever read on the subject."--Og Mandino, author of The Greatest Salesman in the World. "In the future your competitive edge will be in the quality of relationships created within your organization. The Creative Communicator is a survival manual for that future."--Jeff Sullivan, Director, Corporate Development/Training, Southwest Airlines Co. "To dip into Barbara Glanz's book is like a rocket launch into a vast universe of successful commitment--achievement communications. The launch pad is made up of solid communication concepts. The universe is made up of hundreds of starring examples. The trip is exciting, revealing, and helpful."--Ned Herrmann, The Ned Herrmann Group and author of The Creative Brain. "This is an important book for anyone looking to improve communication with their customers and within their organizations."--Tom Fisher, Senior Vice President, Comerica Bank. ABOUT THE AUTHOR Barbara A. Glanz, is an internationally known author, speaker, and consultant, specializing in three areas: Creative communication, Building Customer Loyalty, and Regnerating the Spirit in the Workplace. She is the author of Building Customer Loyalty and CARE Packages for the Workplace. She lives and breathes her personal motto, "Spreading Contagious Enthusiasm."

Product Details

• Paperback: 258 pages
• Publisher: McGraw-Hill Companies (December 1, 1997)
• Language: English
• ISBN-10: 0070248125
• ISBN-13: 978-0070248120
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 6.4 ounces
• Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
• Amazon.com Sales Rank: #1,738,749 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

25 of 27 people found the following review helpful:

2.0 out of 5 stars More commonplace than it is creative, April 9, 1999

By A Customer

While this book might be useful to stretch the minds of managers seeking alternate ways to "reach out to" customers and employees, the title makes it easy to mistake the book for a guide to INNOVATIVE business WRITING, which it clearly is NOT. It is also not a place to get on the path to creating communications that are really "outside the box." Many of the 399 ideas given are commonplace nowadays and as a reader I found myself getting irritated that I had to spend $14.95 to read about marketing gimmicks I have already been the recipient of many times. To summarize, I felt this book was dated...not particularly well laid-out... and the few illustrations/cartoons peppered throughout were often printed too small to understand easily. I plan to return this book.