Web Commerce Technology Handbook (McGraw-Hill Series on Computer Communication) (Paperback)

by Daniel Minoli (Author), Emma Minoli (Author)

Editorial Reviews

Product Description
While books on marketing and advertising on the Internet abound, practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on, technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth, Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions, searches, or links. The book also discusses technical limitations of electronic commerce over today's Internet, and describes successful applications.

From the Back Cover
Web Commerce Technology Handbook Internet commerce is growing at an astonishing pace, and as transactions become more secure, buying goods on the Internet will one day become as common as a visit to the local shopping mall. For business eager to tap this vast marketplace, books on marketing and advertising on the Internet can be found in virtually any bookstore, but technical guidance has been hard to come by-until now. The Web Commerce Technology Handbook is the hands-on, technical guide to online buying and selling, providing corporate planners and network administrators with all the vital information they need to open and operate successful cyberstores. It's your one-stop guide to: Advantages and disadvantages of available platforms; Networking, client and server hardware/software technology; Details on the latest technical developments and future directions; Hard-to-find information on Internet payment systems; Key marketing opportunities-and how to profit from them; Tips and techniques for ensuring secure transactions; Technical limitations of electronic commerce. ABOUT THE AUTHORS Daniel Minoli is Director of Engineering and Development, Broadband Services and Internet, with Teleport Communications Group, a national leader in local access communications. A former developer of broadband technology and services with Bellcore, he teaches at Stevens Institute of Technology and New York University's Information Technology Institute. He has written several critically acclaimed books on communications technology and information systems, including Video Dialtone Technology and Telecommunication Technology Handbook. Emma Minoli is founder of Red Hill Consulting, a web commerce consultancy based in Red Bank, New Jersey.

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Product Details

• Paperback: 621 pages
• Publisher: Computing Mcgraw-Hill (October 7, 1997)
• Language: English
• ISBN-10: 0070429782
• ISBN-13: 978-0070429789
• Product Dimensions: 9.2 x 7.5 x 1.8 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 3.3 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #2,377,901 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful:

4.0 out of 5 stars Exhaustively detailed tome, November 23, 1998

By A Customer

This work is an excellent up to date work covering the various components of e-commerce. It addresses not only the technical security issues regarding e-commerce but the advantages and disadvantages of particular e-commerce platforms and schemes. The author also presents a well thought out road map for the future of web commerce. This borders on being a scholarly work, as it is detailed and well documented. Therefore, I would NOT recommend this book for beginners (such as me) or those who are looking for a how-to book to get them up and running.

10 of 10 people found the following review helpful:

2.0 out of 5 stars Informative and thorough, but hopelessly outdated, June 5, 2000

By	Michael G (San Francisco, CA United States) - See all my reviews

Before you do anything else, look at the publish date of this book. In Internet time, this book is an antique. While very informative regarding the state of technology in early 1997, its relevance is minimal today. As an unintended history of Internet commerce technology, it is interesting, but as an in-depth guide to design and structure of today's solutions it lacks currency.

Some examples:

No reference to DVD-Rom in the discussion of CD-Rom (DVD not commercially available when published); Amazon.com as an afterthought in the discussion of e-commerce players (early in growth cycle); ISDN as the holy grail of internet connectivity (cable and DSL not commercially available)

...and so on. Do yourself a favor and find a book no more than 3-6 months old.

3.0 out of 5 stars Dated but decent, July 11, 2003

By	Eric P. Medlock (Charlotte, NC United States) - See all my reviews (REAL NAME)

This book is very much out of date HOWEVER, it is still interesting and much of this technology is still in use in some form or another. It covers the material decently and with sufficient depth for a working professional.