The Burger King: Jim McLamore and the Building of an Empire (Hardcover)

~ (Author)

Editorial Reviews

Amazon.com Review

The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.

Product Description

In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.

See all Editorial Reviews

Product Details

• Hardcover: 286 pages
• Publisher: Mcgraw-Hill (October 1997)
• Language: English
• ISBN-10: 0070452555
• ISBN-13: 978-0070452558
• Product Dimensions: 9 x 6.2 x 1.4 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #796,504 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

4.0 out of 5 stars A Must-Read For Any Entrepreneur, August 18, 1998

By	[e-mail] (New York) - See all my reviews

This book unfolds to you the making of a billion-dollar chain store. It shares with you the vision of the author and a dream of a restraurant business. I was deeply moved by how hard Jim has worked when his first two restaurants were starting out, and not even have time to spend with his new-born children. This is very true for any new entrepreneur who is thinking about opening a new business...make the commitment.

0 of 3 people found the following review helpful:

3.0 out of 5 stars I Am Now Part of Burger King's History!!!, March 19, 2009

By	Pumpkin Man - See all my reviews

4 days ago, I got my first job, starting at Burger King! The first day, I was miserable. I clean the lobby, do dishes, take out trash, and clean restrooms. I want to find a better job, but for right now, I'm stuck at Burger King! I have made a few friends, and I try to cool off in the freezer. I have not read this book, nor do I want to. You might like THE BURGER KING: JIM MCLAMORE AND THE BUILDING OF AN EMPIRE!!!

3 of 13 people found the following review helpful:

5.0 out of 5 stars The Burger King in Brazil, April 26, 2000

By	Wellington (Brazil, São Paulo) - See all my reviews

I would like to know if the book "The Burger King" will be available in Brazil, in portuguese. Thanks