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Editorial Reviews
Book Description
Corporate Legends and Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. This book describes how to use stories in organization to produce positive results.
About the Author
Peg C. Neuhauser is the founder and president of PCN Associates, a highly successful management consulting company. Trained in sociology and organizational psychology, she has brought a fresh perspective to solving problems for such clients as CNA, Glaxo Wellcome, CNA, and American Airlines. She is also the author of the highly acclaimed book, Tribal Warfare in Organizations.
Corporate Legends and Lore examines the role of storytelling in organizations, and its capacity to strengthen the culture and spirit of the workplace. The stories people tell can be positive and inspiring or negative and destructive to the future of a business and the people who work in it. Either way, stories are a driving force that can help to shape your organization's destiny. This book describes how to use stories in organization to produce positive results.
About the Author
Peg C. Neuhauser is the founder and president of PCN Associates, a highly successful management consulting company. Trained in sociology and organizational psychology, she has brought a fresh perspective to solving problems for such clients as CNA, Glaxo Wellcome, CNA, and American Airlines. She is also the author of the highly acclaimed book, Tribal Warfare in Organizations.
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Citations
(learn more)
15
books
cite this book:
- Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture by Mary E. Boone on page 72, page 172, and Back Matter
- Learning From Our Lives : Using Educational Biographies with Adults by Pierre Dominice on page 59, and Back Matter