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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage (Hardcover)

by Neil Rackham (Author), Lawrence Friedman (Author), Richard Ruff (Author) "Open almost any recent business book..." (more)
Key Phrases: successful partnering organizations, traditional vendor relationships, partnering discussions, Assembler Inc, Bailey Controls, Texas Instruments (more...)
5.0 out of 5 stars  (2 customer reviews)

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Product Description

From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.



About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Product Details
  • Hardcover: 237 pages
  • Publisher: McGraw-Hill; 1 edition (December 1, 1995)
  • Language: English
  • ISBN-10: 0070517827
  • ISBN-13: 978-0070517820
  • Product Dimensions: 8.9 x 6.1 x 0.9 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  (2 customer reviews)
  • Amazon.com Sales Rank: #367,112 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Inside This Book (learn more)
First Sentence:
Open almost any recent business book. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
successful partnering organizations, traditional vendor relationships, partnering discussions, supportable goals, partnering suppliers, partnering environment, partnering teams, partnering relationship, mutual change, most successful partnerships, supplier collaboration, supplier partnering, partnering efforts, pie bigger,