- Save $10 when you spend $50 and pay with Bill Me Later. The fast and convenient way to buy without using your credit card. Offer limited to items purchased from Amazon.com between July 14, 2008 and July 21, 2008. One per customer account. Enter code BMLSAVES at checkout. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
|||||||||||||||||
Special Offers and Product Promotions
Better Together
Customers Who Bought This Item Also Bought
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries  (113)
$10.85
|
The 22 Immutable Laws of Branding by Al Ries (82)
$12.89
|
Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout (39)
$14.93
|
Jack Trout on Strategy by Jack Trout  (14)
$13.57
|
The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout  (10)
$10.36
|
Editorial Reviews
Product Description
From the Back Cover
See all Editorial Reviews
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
From the Back Cover
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
See all Editorial Reviews
Product Details
|